Social

Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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Disney’s streaming chief Kevin Mayer leaves to become TikTok CEO – Marketing Article

(Reuters) — Walt Disney’s top streaming executive, Kevin Mayer, will leave the entertainment and theme park giant to become CEO of TikTok, the popular video app owned by China’s ByteDance, the companies said on Monday. Mayer led the successful launch of the Disney+ streaming service in November, but in February he was passed over for the role of Disney’s new CEO. Mayer’s appointment will be effective June 1, when he will also become chief operating officer of ByteDance, the Chinese…

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Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

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iPhone, iPad, and Mac users report video calling issues during pandemic – Marketing Article

Apple’s iChat and FaceTime pioneered simple video calling across desktop and portable devices, but recent updates to the iPad, iPhone, and Mac operating systems have created video connectivity problems, according to a growing mass of user reports. Two issues have popped up in the latest iOS/iPadOS and macOS software releases, inhibiting some users’ ability to make or successfully complete video calls during the COVID-19 pandemic. For iPad and iPhone users, the problem is isolated to Apple’s FaceTime video calling software, which…

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Pinterest launches a Verified Merchant Program – PPC Land – Marketing Article

Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting. Retailers interested in signing up can do it here. Pinterest Verified Merchants have access to: Conversion Insights: organic and paid conversion insights measuring Pinterest’s impact on site visits, checkouts and sales over multiple attribution windows. Catalogs updates: Pinterest says it made significant updates to Catalogs…

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Facebook shuts down the web and in-stream placements from Audience Network – PPC Land – Marketing Article

Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown. Facebook is asking publishers to remove the web or in-stream placements from the waterfall integration, as Facebook will stop responding to ad requests for web and in-stream placements. Facebook also told publishers that the performance may fluctuate during…

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What do the new Ofcom proposals mean for social media marketing? We ask some social media experts – Econsultancy – Marketing Article

This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will look to grant Ofcom “the powers it needs to lead the fight for an internet that remains vibrant and open but with the protections, accountability…

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