Social

Facebook will no longer use 2FA phone numbers for friend suggestions – Marketing Article

(Reuters) — Facebook will no longer feed user phone numbers provided to it for two-factor authentication into its “people you may know” feature, as part of a wide-ranging overhaul of its privacy practices, the company told Reuters. Revelations last year that Facebook was using personal data obtained for two-factor authentication to serve advertisements enraged privacy advocates, who called the practice deceptive and said it eroded trust in an essential digital security tool. It had already stopped allowing those phone numbers…

Read More

Verizon and Snap team up for Snapchat 5G augmented reality features – Marketing Article

Over the past few years, Snapchat has become one of the world’s most popular soft augmented reality tools, adding photo and video filters that apply special effects to faces or buildings in real time. Today, parent company Snap and Verizon announced a partnership that will leverage the latter’s 5G cellular network for new augmented reality features — an opportunity to make some of the mobile giant’s big AR promises actually come true. The deal makes Snap an “official 5G innovation…

Read More

Google launches prepaid plans in India for YouTube Premium – PPC Land – Marketing Article

Google launches prepaid plans in India for YouTube Premium – PPC Land Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now… This is only a snippet of a Marketing Article written by Daniel Rijo Source link

Read More

What is the Facebook Learning Phase? – Marketing Article

Thanks to machine learning, Facebook’s Ads Manager is an increasingly intelligent system. The Facebook learning phase is one way in which its algorithm tests and improves your ad performance. In this blog, we’ll demystify the learning phase, and help you work with Facebook’s algorithm to get brilliant results. What is the Facebook ads learning phase? Facebook’s learning phase is the delivery system’s way of optimising the ad’s performance. Each time an ad is shown, it learns more about the best…

Read More

The best social media stories and campaigns from October 2019 – Econsultancy – Marketing Article

Another month full of social media platform news, stories and campaigns. This month, we’ve got Twitter, Instagram and Facebook news, plus campaigns from Movember, Domino’s and more. Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand. Movember’s star-studded campaign ahead of November Men’s health charity Movember has recruited some celebrities to raise awareness for the annual fundraising campaign. Celebs including Stephen Fry, Stephen Merchant, Nicole Scherzinger and…

Read More

Hootsuite taps Proofpoint for AI-powered predictive compliance tool – Marketing Article

Social media management platform Hootsuite and enterprise security company Proofpoint have partnered to ensure social media posts don’t hurt your brand. Hootsuite Enterprise customers who also subscribe to Proofpoint Social Syndicate can now access a new Predictive Compliance feature in Hootsuite’s dashboard. The AI-powered feature is designed to help companies in heavily regulated industries. Hootsuite’s social media management platform has 18 million users. Some of its largest customers have compliance and regulatory requirements — real-time compliance verification is meant to…

Read More

Rune raises $2 million to use AI to find friends for mobile gamers – Marketing Article

Rune has raised $2 million in funding in its effort to use artificial intelligence to help find friends for mobile gamers. Rune is a Y Combinator accelerator grad, and it was built by two doctoral students who dropped out of the Massachusetts Institute of Technology: Sanjay Guruprasad and Bjarke Felbo. They started their company by asking a simple question: Can AI find you friends? Users have spent more than 50,000 hours talking on voice chat and gaming with friends they…

Read More