“I don’t give a damn about my bad reputation,” Joan Jett once sang. While we can appreciate the liberating power of not caring about the judgment of others, this is an attitude that corporations do not have the luxury of embracing. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Share values plunge, product rollouts go poorly, and negative stories may surface and…