Social Media Trends in 2020 Small Businesses Owners Need to Know – Marketing Article

Just when you think you’ve gotten the hang of social media, it changes. That’s because, according to Smart Insights, social media is anything but static. Social platforms evolve, new ones are developed, and user habits change, influencing how people react to social media marketing, and how marketers reach their intended audiences. With all these changes, marketers must constantly stay up to date with fluctuating trends in order to get the most from their social media efforts. Here are 5 social…

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How Blogs Can Help Your Business – Email Marketing Article

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  Without an effective blog strategy in place, maximizing your online reach and exposure becomes increasingly challenging, especially in saturated markets. Understanding how blogs can help your business grow…

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Developing Your Online Marketing Strategy for YouTube – GetResponse – Email Marketing Article

This article was written by our friends at rankingCoach. Enjoy the read! There’s nothing like YouTube In the US YouTube reaches a larger audience between the ages of 18-49 than all cable TV networks combined, and 94% of 20-29-year-olds in Germany watch the platform every month. YouTube is the #1 entertainment platform in the United Kingdom. Every month, 2 Billion… This is only a snippet of a Email Marketing Article written by Ada Durzyńska Source link

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Local SEO for Restaurants – Marketing Article

Are you struggling to improve your restaurant’s local rankings and increase the traffic to your website? Follow these 11 steps to help to increase your presence in your local area. Local SEO is key in aiding a successful online presence for restaurants. This comprehensive guide covers the top-level steps you can take to help improve your presence in local areas. I will be covering each of the following topics in more detail. Include your target location on key areas on…

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Improving Your Social Media Presence as a Small Business – Email Marketing Article

In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by your customers.  An active and optimized social media presence offers numerous benefits. You’ll engage new audiences, gain new customers, stay up-to-date with current trends and get new, fresh…

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Customer Lifetime Value: What it is and How to Measure it – Email Marketing Article

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing initiatives by looking at their short-term wins. While focusing on initial sales can be helpful, the relationship you have with your customers goes far beyond their first purchase. …

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