Social Media

Which Tactics Should You Use? – B2B Marketing Article

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? The short answer – there is not just one. According to our latest research, the majority of senior B2B marketers combine several tactics when building their inbound marketing strategies… But that doesn’t mean implementing every single option – in fact, only 5% said they utilize all methods available. So how do you go about choosing…

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Social Media Lessons From Mom: How To Improve Your Marketing – Marketing Article

At its core social media is about connecting and interacting with people. Specifically they are people you consider important and want to spend time with. They include: Family and friends, People you share interests and hobbies with, People you met and/or knew in the past. These people create your virtual support system. And these people matter even more now because we lack real life interaction with other people who don’t live with us. So we may feel isolated and alone.…

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Name of the Year 2020 – Marketing Article

We might be missing our weekly dosage of competitive sport, but one prestigious competition has just reached the final – Name of the Year 2020. What is Name of the Year, you say? Well, it’s a yearly competition to see who has the greatest name of the year, of course! And it’s all being decided through Twitter polls. Founded in 1983 (when it wasn’t on Twitter), its mission is to: discover, verify, seed and elect great names. Now before I…

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Why content campaigns need to be surprising to earn top-tier press – Marketing Article

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were amusement, interest, and surprise. Domenica D’Ottavio shares the key ingredients of successful content campaigns with some interesting examples. Successful content begins with understanding your audience. What does your audience like? What do they avoid? What do…

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Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

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Don’t Change Procedures During Covid19 – Email Marketing Article

Do you remember the pre-Christmas TV advert for the exercise bike? You probably will if you frequently use social media. It was slated as sexist, the assumption being that the man wanted his partner to get fit. My younger daughter-in-law was bemused. She’d have loved to have one, but the family finances enforced other priorities. But then, she’s active, sporting and concerned for her own health. I’m with my daughter-in-law; it was a reasonable advert. Now is not the time…

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