Social Media Strategies

5 B2B Marketing Best Practices Proven to Drive Results – B2B Marketing Article

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work. By applying these to your ongoing strategy, you can make the most out of…

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Five Crucial Tips for a Successful Boost Post on Facebook – B2B Marketing Article

In 2018, Facebook announced a “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2019, with little hope of coming back up and Facebook has continued to tweak it’s algorithm. In a blog post I…

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