Social Media Marketing

How To Approach Social Media During Crisis – Marketing Article

Let me start by saying right off the bat, I don’t have all of the answers. And when it comes to issues of race or gender inequality, I’m a privileged white male who can barely comprehend what others have to face every day. As I write this on a sunny Sunday afternoon in late May, America is being rocked to her core by incredibly divisive and violent issues – the root of which has been going on for far too…

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Fintech Social Media Marketing Done Right – B2B Marketing Article

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in.  Right now, COVID-19 is…

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How To Host, Syndicate, Optimize, and Promote Your Podcast » Martech Zone – Mobile Marketing Article

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you…

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Which Tactics Should You Use? – B2B Marketing Article

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? The short answer – there is not just one. According to our latest research, the majority of senior B2B marketers combine several tactics when building their inbound marketing strategies… But that doesn’t mean implementing every single option – in fact, only 5% said they utilize all methods available. So how do you go about choosing…

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Why Your B2B Social Media Marketing Campaign Isn’t Working – The Lead Agency – B2B Marketing Article

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. In fact, 83% of B2B marketers have now established a presence on social media sites, including LinkedIn, Twitter and Facebook. With such a large number of B2B marketers looking to make an impact on social media,…

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Data-Driven Strategies Create Jedi-Level Social Ads » Martech Zone – Mobile Marketing Article

Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how to leverage that force to build more powerful, impactful campaigns. Lesson 1: Focus On Clear Objectives Your focus determines your…

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Report: Social Media Marketers Finding New Avenues on Instagram and Facebook – B2B Marketing Article

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% to 58.3% one year later. During the same period, their spend on the Instagram feed at the end of 2019 was…

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How Do You Market Your Restaurant When You Can’t Invite Anyone Inside? – Marketing Article

That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep their food and their business top of mind. Zuka turned to Mannix Marketing for ideas. We recommended a visual social media promotion that gave locals…

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Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies – B2B Marketing Article

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, and data indicated that 95% of these businesses now use at least one social media platform. This is a slight increase from the 94% who reported utilizing social media back in…

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