Social Media Marketing

Social Media Trends in 2020 Small Businesses Owners Need to Know – Marketing Article

Just when you think you’ve gotten the hang of social media, it changes. That’s because, according to Smart Insights, social media is anything but static. Social platforms evolve, new ones are developed, and user habits change, influencing how people react to social media marketing, and how marketers reach their intended audiences. With all these changes, marketers must constantly stay up to date with fluctuating trends in order to get the most from their social media efforts. Here are 5 social…

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How to Create Graphics with DesignCap that Can Be Easily Used on Social Media or Website in Different Sizes » Martech Zone – Mobile Marketing Article

There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing graphic design. DesignCap is an amazing tool that gives you the opportunity to transform a very simple image into an attractive photo graphic. Wish this tool, you can create graphics for social media or website content in different size. Let’s see how to use it to make a…

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15 Tasty Restaurant Marketing Ideas to Increase Bookings – Marketing Article

The menu is ready, the chefs are cooking, and now it’s time to open your doors, and like any business that wants to thrive, you need customers to keep the lights on. But with 88% of restaurants increasing advertising budget each year, competition in the food industry is fierce. With new social media tools, email tips, and online marketing hacks popping up every day, you might find it hard to keep up. That’s why we compiled the best restaurant marketing…

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Do Senior Living Ads Fall Under Facebook’s Special Ads Category? – Marketing Article

On August 26, 2019, Facebook officially launched its Special Ads Category update to “help prevent discrimination in ads that offer housing, employment and credit opportunities.” Unfortunately, these changes have dramatically shifted Facebook Advertising efforts if you fall under one of these three categories, making it extremely difficult to target audiences you once were. The Special Ads Category especially affects one industry we specialize in—senior living—so we’ve compiled some frequently asked questions and strategy recommendations related to senior living marketing under…

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Social Media Image Dimension Guide for 2020 » Martech Zone – Mobile Marketing Article

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry. If you can upload a…

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Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics – B2B Marketing Article

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email. Approximately 64% have the capabilities in place for social…

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Social Media: 3 Tips To Better Connect With Your Customers – Mobile Marketing Article

In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip #1: Set Up A System To Never Miss A Notification If you are publishing high-quality content on your social media accounts and growing your audience substantially, chances are that your followers and your customers are…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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