Social Media Marketing

Behind a Record-Breaking Instagram Marketing Campaign – Marketing Article

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like? Keep reading,…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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Wolfers Lighting on Instagram: A Howling Good Time – B2B Marketing Article

Our team has a long history with our client Wolfers Lighting. We started working with the Wolfers team back in January of 2015—and over the last 4+ years, we’ve collaborated on countless blog posts, expanded their collection of downloadable resources, helped them launch two new brands under the Wolfers umbrella, and transitioned the management of their recently created Instagram account into the hands of their internal marketing team. Now, when you first read that last bit about their team taking on the…

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19 Social Media Marketing Tools – Marketing Article

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at…

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7 Reasons to Use Micro-Influencers to Boost E-Commerce Sale – Marketing Article

Influencer marketing became a buzzword in 2015. And it still holds its position as the go-to method of getting new customers for eCommerce. Influencer marketing is not a magic pill that will make your business succeed, but it can send thousands of quality leads to your business. You don’t have to pay millions to Rihanna or the Kardashians to get your brand exposed, however. You can create a great exposure with micro-influencers. Who Are Micro-Influencers? Experts divide social media influencers…

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10 Important Skills and Traits – Marketing Article

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are…

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Top 3 LinkedIn Strategies For Manufacturers – Marketing Article

When we speak with manufacturing companies, they often don’t believe that social media marketing is something that would benefit their business. They tend to believe social media is only something that people do with friends or that it’s something that other industries can use effectively. Well, we know this not to be the case. In fact, social media can and should be a strong component of any company’s marketing strategy, especially manufacturers. It is during these conversations with manufacturing teams…

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