Social Media Marketing

Why You Need to Pay Attention to TikTok – Marketing Article

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for short video clips to be shared and watched by people with similar interests. Agencies are already beta testing ad tools built around leveraging the user…

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How to run a successful Facebook competition – Marketing Article

If you’re looking to launch a successful Facebook competition but are unsure as to what is and isn’t against the rules these days, then you are in the right place. It is often hard to keep up with all the changes, but here is a step-by-step guide to running a promotion or competition on your company’s Facebook Business Page. Running competitions on Facebook is a great way to engage with your fans, will increase the visibility of your brand to…

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How You Can Leverage Empathy Based Sales Techniques to Schedule More Face-to-Face Meetings With Sales Prospects – B2B Marketing Article

What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with a prospect. In fact, I don’t think you can Sell Greatly without face-to-face interactions. Here’s why: Body Language: Even on a video call, you can’t…

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How to become a professional digital marketer – Mobile Marketing Article

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend is estimated to approach $100 billion. If you’re looking to work in an industry that continues to grow and provide numerous opportunities, digital marketing may…

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How Social Media Managers Work More Efficiently – Email Marketing Article

Last Update: 1 month ago Thanks to technology advances and the reliance on digital devices, a number of new careers and opportunities have arisen in the past decade or so. The emphasis on digital data, networks, and platforms has completely changed how companies go about doing business, finding customers, and even engaging with the public. One career that has bloomed thanks to this rise in digital technology is that of a social media manager. Their role is very similar to…

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Behind a Record-Breaking Instagram Marketing Campaign – Marketing Article

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like? Keep reading,…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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Wolfers Lighting on Instagram: A Howling Good Time – B2B Marketing Article

Our team has a long history with our client Wolfers Lighting. We started working with the Wolfers team back in January of 2015—and over the last 4+ years, we’ve collaborated on countless blog posts, expanded their collection of downloadable resources, helped them launch two new brands under the Wolfers umbrella, and transitioned the management of their recently created Instagram account into the hands of their internal marketing team. Now, when you first read that last bit about their team taking on the…

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