Social Marketing

B2B Marketing Trends in 2019 – Mobile Marketing Article

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base. Here’s what I’ve observed based on my own interaction with our B2B customers in…

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Facebook Fumbles Its Own Brand Crisis – B2B Marketing Article

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers.  If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the social darling of Wall Street is handling the basics of crisis management.  Marketers, learn from Facebook’s missteps.  A brand in crisis needs to manage four…

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