Did you know that social media has a significant impact on your lead generation? Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. But this channel inherently lacks reliable tools to measure the business value it can provide. Audience and engagement data is siloed between networks and disconnected from your marketing stack. That’s exactly why we built Oktopost – to help marketers determine what social content drives pipeline growth and turn their…