Social advertising

Top 14 Social Media Optimisation Tips | Modern – B2B Marketing Article

Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a result, social in B2B is generally run as an afterthought and used to pump out company news or the latest blog post.  Social media is so much more…

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The best social media stories and campaigns from October 2019 – Econsultancy – Marketing Article

Another month full of social media platform news, stories and campaigns. This month, we’ve got Twitter, Instagram and Facebook news, plus campaigns from Movember, Domino’s and more. Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand. Movember’s star-studded campaign ahead of November Men’s health charity Movember has recruited some celebrities to raise awareness for the annual fundraising campaign. Celebs including Stephen Fry, Stephen Merchant, Nicole Scherzinger and…

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When will 3D, 360-degree, and VR revolutionize social video ads? – Mobile Marketing Article

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. These new technologies will enable brands to provide audiences with the opportunity to explore and interact with images, objects, and videos in…

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Facebook Exchange: Will It Stay or Will It Go? – Mobile Marketing Article

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and if it will continue to be supported by the social media giant. Industry insiders speculate that it will be shut down in 2015, while other vendors with close ties to Facebook say that it depends on who you talk to. According to them, the overall consensus within Facebook’s walls…

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