Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more – Mobile Marketing Article

30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of…

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Verizon and Snap team up for Snapchat 5G augmented reality features – Marketing Article

Over the past few years, Snapchat has become one of the world’s most popular soft augmented reality tools, adding photo and video filters that apply special effects to faces or buildings in real time. Today, parent company Snap and Verizon announced a partnership that will leverage the latter’s 5G cellular network for new augmented reality features — an opportunity to make some of the mobile giant’s big AR promises actually come true. The deal makes Snap an “official 5G innovation…

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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