SMS Marketing

We’re seeing 2020 – A look back on our top performing blogs of 2019 – Mobile Marketing Article

Happy New Year and happy 2020! The festivities may have drawn to a close but right now, we’re simply celebrating the fact that we’re still on the good side of January. The one where new year resolutions are still in place and we’re all feeling a little nostalgic.  So before we hit the January blues and the realisation that a daily 5am alarm, may not actually turn us into the next Bill Gates; we thought we’d share our top 10…

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12 fast facts about SMS – Mobile Marketing Article

It’ll come as no surprise that we’re pretty big advocates of the mighty mobile phone and more specifically, SMS communications. Even with the rise in other messaging apps (as we’ve said before), not only is SMS very much alive, it is still growing in popularity for businesses. Deloitte estimate that 87% of individuals in the UK either have access to or ownership of a smartphone and SMS can even be delivered to the humble Nokia 3310 (the original), no data…

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What does the TCPA have to say about SMS marketing – Mobile Marketing Article

November 8, 2019 Video Lessons  In this article, we answer an important question that many people ask us: Does the Telephone Consumer Protection Act (TCPA) apply to SMS marketing? It is understandable that a lot of people ask us this question, because the TCPA federal law does not mention SMS or text messages at all. This obviously causes some confusion among mobile marketers who run or want to start text messaging campaigns for their brands. Before we dive…

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TCPA vs CTIA – What’s the Difference? – Mobile Marketing Article

November 2, 2019 Video Lessons  In this article, we talk about the difference between the CTIA and the TCPA (Telephone Consumer Protection Act), and how they relate to text message marketing.   What Are the TCPA and the CTIA? The TCPA is a federal law in the United States. The CTIA is a trade organization for USA based wireless carriers (for ex. Sprint, T-Mobile, Verizon, and AT&T). The CTIA creates guidelines for SMS marketers. Unlike with the TCPA,…

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Your Guide to Getting Started With Text Message Marketing – Marketing Article

How do I get started with text message marketing? As a marketer, it’s a question you’ve likely asked yourself. You’re aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS marketing software to deciding on your first campaign, the decisions in front of you can pile up. We know how challenging it can be to learn a new marketing tactic, which…

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TCPA Consent Guidelines for Text Marketing in USA – Mobile Marketing Article

October 28, 2019 Video Lessons  In this article, we talk about the impact that the Telephone Consumer Protection Act (TCPA) has on text message marketing, and we provide an answer to the question: What does consent is not a condition of purchase mean? When someone subscribes to a text message marketing campaign from a brand that provides a correct overview of the terms and conditions for its campaign, then that person will encounter the sentence “Consent is not…

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Rules for SMS Marketing: Understanding the TCPA – Mobile Marketing Article

October 23, 2019 Video Lessons  In this article, we discuss the TCPA (Telephone Consumer Protection Act). Read on to learn more about this important federal law that applies to text message marketing. Adoption of the TCPA by the United States Congress took place in 1991. The TCPA is a set of FFC (Federal Communications Commission) implemented rules and regulations. It governs robocalling, telemarketing and mobile (text) messaging issues, and it outlines requirements for brands and other organizations in…

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How to create mobile coupon that increases ROI – Email Marketing Article

Last Update: 1 hour ago Gossips are saying that bulk SMS has lived its 132 years and died. But the practice shows that this dead marketing channel is alive and works for the benefit of the business. There are so many text message types you can use to promote a brand. But SMS coupon is one of the eldest and effective, especially on holidays. On the eve of the spooky holiday, it could be profitable to resurrect the old marketing instrument. Activate users…

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Shared Short Codes for Text Message Marketing – Mobile Marketing Article

October 11, 2019 Video Lessons  In this blog article, we explain what shared short codes for text message marketing are. We look at why and for what kind of brands they are a good solution, and we discuss why they might not be a good solution for others.   What Are (Shared) Short Codes? Short codes are five to six-digit phone numbers that serve as a communication method for all kinds of brands and their customers. An example…

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Short Code Texting: What Are Dedicated Short Codes? – Mobile Marketing Article

October 4, 2019 Video Lessons  In this short code texting article, we answer the question: What Are Dedicated Short Codes? Before we explain the meaning of a dedicated short code, it is important to first take a look at what short codes are. Short codes are phone numbers with five to six digits.Brands use these codes to communicate with their customers. A short code phone number can look something like 12345 or 123456.   The Two Types of…

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