smart marketing

October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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California Consumer Privacy Act Explained – Email Marketing Article

The California Consumer Privacy Act (CCPA) was passed in the State legislature and signed into law by the California Governor on June 28, 2018. Set to take effect January 1, 2020, the US’s first data privacy law can have sweeping consequences for companies to whom it applies. Here’s the good news, there are certain thresholds you must meet in order for the CCPA to apply to your business. Furthermore, many of the processes put in place after GDPR can be…

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Deliver Step Change Impact: Marketing & Analytics Obsessions – Marketing Article

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). In those moments – common around new years or new annual…

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