Top 5 Solutions in 2020! – Email Marketing Article

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted the five most important aspects for each solution: ease of set up, design options, SEO and marketing implementation, pricing, and support. These elements will help…

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Is Shopify’s email marketing service all it’s cracked up to be? – Email Marketing Article

With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb explores its value and how it stacks up against an Email Service Provider (ESP). Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask. After all, “isn’t this stealing your bread and butter?”…

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Shopify SEO: Why Getting Started is Easier Than You Think – Email Marketing Article

Email marketers know just how vital search engine optimization (SEO) is to their overall marketing strategy; however, does the same urgency apply to those with Shopify shops? Shopify SEO is just as vital to ecommerce shops than it is for non-ecommerce brands. If you’re considering opening a Shopify shop or already have one, take a moment to understand what Shopify SEO is and how to create a strategy to get seen by your targeted audience. What is Shopify SEO? Shopify…

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Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products – Marketing Article

In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane offers new integration with Shopify for more data around consumer journeys on online stores. Top stories in marketing technology this past week: Salesforce and Google Cloud extend partnership with intelligent…

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