Shopify

Sales Tax Artificial Intelligence » Martech Zone – Mobile Marketing Article

One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase taxable in Pennsylvania… a state…

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Unleash More of Your Omnichannel Marketing – Email Marketing Article

Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always been focused on helping our customers grow by providing them with powerful omnichannel marketing tools, allowing them to easily, and quickly, execute their marketing strategy —  saving them time and money. And we’re not done. Continuing our strong partnership with Shopify, we’re excited to announce our connector for Shopify Flow. With our Shopify Flow connector, Shopify…

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6 Best Email Marketing Apps for Shopify – Email Marketing Article

Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App store. You might type “email marketing” into the app store, and you’d find this: Trying to narrow down his search and use filters, you might get it down to 150 email marketing tools. That’s not 523, but that’s still a lot to choose from. It might take ages to figure out which tool is best for your needs, especially if…

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Top 5 Solutions in 2020! – Email Marketing Article

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted the five most important aspects for each solution: ease of set up, design options, SEO and marketing implementation, pricing, and support. These elements will help…

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Is Shopify’s email marketing service all it’s cracked up to be? – Email Marketing Article

With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb explores its value and how it stacks up against an Email Service Provider (ESP). Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask. After all, “isn’t this stealing your bread and butter?”…

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Shopify SEO: Why Getting Started is Easier Than You Think – Email Marketing Article

Email marketers know just how vital search engine optimization (SEO) is to their overall marketing strategy; however, does the same urgency apply to those with Shopify shops? Shopify SEO is just as vital to ecommerce shops than it is for non-ecommerce brands. If you’re considering opening a Shopify shop or already have one, take a moment to understand what Shopify SEO is and how to create a strategy to get seen by your targeted audience. What is Shopify SEO? Shopify…

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Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products – Marketing Article

In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane offers new integration with Shopify for more data around consumer journeys on online stores. Top stories in marketing technology this past week: Salesforce and Google Cloud extend partnership with intelligent…

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