Marketing 101: What is PPC in marketing? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ads for which the company pays a fee to…

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Gain visibility with Google’s unified mobile search – Mobile Marketing Article

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a given…

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SEO competition research: The complete guide – Marketing Article

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO efforts is about monitoring what actually works for other people in your…

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How to understand searcher intent to boost SEO rankings Search Engine Watch – Marketing Article

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to take a look at one of the most important aspects of search engine optimization, and that is understanding the intent of your user when they…

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How to use domain authority for digital PR and content marketing Search Engine Watch – Marketing Article

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” Some people say that this score does more harm than good because it distracts digital marketers from what matters. Improving your DA…

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Benefits, stats, examples Search Engine Watch – Mobile Marketing Article

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day. So, you need to be on mobile. You need to be awesome on…

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Benefits, stats, examples Search Engine Watch – Mobile Marketing Article

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day. So, you need to be on mobile. You need to be awesome on…

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