Pourquoi Combiner PR et SEO Pour Votre Référencement Naturel? – Marketing Article

Une entreprise a besoin d’une bonne stratégie pour faire face à la concurrence et rester sur le marché. Aujourd’hui, c’est clairement sur le web qu’il faut atteindre le client, car c’est en ligne que tout se passe. Le SEO joue un rôle très important dans cette stratégie, et permet aux sites de gagner en visibilité dans les moteurs de recherche et d’attirer de l’audience sur votre site. Cependant, le SEO n’est pas le seul à pouvoir mettre une entreprise en…

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Google Wants to Establish an Official Standard for Using Robots.txt – Marketing Article

Google has proposed an official internet standard for the rules included in robots.txt files. Those rules, outlined in the Robots Exclusion Protocol (REP), have been an unofficial standard for the past 25 years. While the REP has been adopted by search engines it’s still not official, which means it’s open to interpretation by developers. Further, it has never been updated to cover today’s use cases. It’s been 25 years, and the Robots Exclusion Protocol never became an official standard. While…

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The Dos and Don’ts of Partnership Marketing – Email Marketing Article

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also resonate with your consumers? One solution is to partner with another business that shares your company mission and to undertake a joint marketing campaign. As a small business,…

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How to write SEO blogs that work? – BBN – B2B Marketing Article

What should you write about? Where do you find inspiration? How will people find and read your blog? And how do you attract new customers with it? If you’ve ever found yourself pondering any of these questions, this blog post is here to help! Read on for a step-by-step guide on how to create a successful SEO blog.   Writing blogs helps your business grow What is blogging? A blog is a space where you regularly publish and promote new…

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Google Breaks Silence: Top 3 SEO Factors – Marketing Article

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any…

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A Guest Post Marketplace » Martech Zone – Mobile Marketing Article

The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised…

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The Framework That Transformed Inflow – Marketing Article

Achieving high growth can seem appealing to any founder. After all, who doesn’t like the idea of rapidly bringing on more revenue? But the high-growth model is not a one-size-fits-all strategy, and the overall cost of results is deceiving. The pursuit of quick gains in clients and revenue can come with sacrifices that are not always worth it. Mike Belasco is one such founder who tried the high-growth model, only to realize that it did not suit him or his staff. Instead, Mike pivoted…

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How to understand searcher intent to boost SEO rankings Search Engine Watch – Marketing Article

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to take a look at one of the most important aspects of search engine optimization, and that is understanding the intent of your user when they…

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