Adapt Marketing Strategy In A Crisis | Modern – B2B Marketing Article

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure a future for their shareholders. The typical response has been to shift into ‘freeze’ mode with watchful waiting, or pivot to ‘flex’ mode where they fix or find new routes to market, revenue streams or areas of market…

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7 Ways WordPress SEO Plugins Boost Your Search Rankings – B2B Marketing Article

One reason WordPress powers so many websites is that it’s incredibly flexible and customizable. You can set it up for any website using premade themes and extend the functionality with plugins. Search engine optimization (SEO) is the process of optimizing your site’s presence online to encourage a better user experience and response from search engines. SEO plugins are especially powerful for WordPress website owners as they give you more control over how search engines treat your site and increase traffic…

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Comment optimiser vos articles pour le SEO ? – Marketing Article

Dernière mise à jour: 26 mai, 2020 Peu importe votre secteur d’activité, ou le contenu que vous proposez, il est important d’optimiser votre site Web en ce qui concerne le SEO. Le SEO n’est pas une science exacte, et de nombreux paramètres rentrent en compte dans le positionnement de votre contenu. En effet, l’algorithme de Google est très complexe, et il est parfois difficile de comprendre sur quels critères les robots se basent pour mieux référencer un site Web par…

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What are PBNs and should you use them? – Marketing Article

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them. Will you get penalized if you use PBNs? Should you consider using it?…

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