Is SEO Dead? (A Data-Driven Answer) – Marketing Article

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google. So, is SEO dead? Well, let’s look at the…

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SEO competition research: The complete guide – Marketing Article

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO efforts is about monitoring what actually works for other people in your…

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Understanding the Role of a Technical SEO Audit – Marketing Article

I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t nearly as commonly talked about in the past as they are today. Because, you know, everyone just went from “throw a few links at it”…

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches – Marketing Article

Table of Contents + What Are Long-Tail Keywords?+ Identifying Long Tail Keywords+ Long Tail Content Strategy+ More Targeted Traffic = Higher Conversion Rate+ Related Content Tie-Ins+ Real-World Examples+ Measuring Inaccuracy+ Conclusion Longtail keywords have always been a part of paid search strategy when setting up campaigns, but they are playing an increasingly essential role in SEO. For website content, like interior pages and blog posts, longtail keywords offer the opportunity to give users more specific content based on what they…

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Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority – B2B Marketing Article

The Article in 60 Seconds Public Relations for B2B companies must be intertwined with SEO. These mutually interdependent marketing functions weren’t always so tightly aligned, but with links a vital component for generating website traffic and raising domain authority, the two entities work best together to maximize a company’s marketing impact.

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Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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How Blogs Can Help Your Business – Email Marketing Article

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  Without an effective blog strategy in place, maximizing your online reach and exposure becomes increasingly challenging, especially in saturated markets. Understanding how blogs can help your business grow…

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