SEO

The Ultimate Guide to Local SEO | SEO – Marketing Article

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the rise of local SEO; the future of successful digital marketing. What is Local SEO? So, we all know what SEO is by now. It’s about…

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The Ultimate List of Free SEO Tools – Marketing Article

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest, but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO So, are you ready to dive…

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Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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Testing Sentiment with Google’s Natural Language API – Marketing Article

What is Google’s Natural Language API? Google’s Natural Language API uses machine learning, a type of artificial intelligence, to reveal the structure and relationships within a text. The tool identifies the entities (things) within the text, gives these a salience (importance) score and also determines the sentiment (feeling) of the text. They have released a free demo for users to experiment with and better understand the metrics. Google has always worked on improving the relevance and quality of the search…

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The Perfect Process for Backlink Acquisition – Marketing Article

Table of Contents + Link Building vs. Link Building Outreach+ How to Perform Effective Link Building Outreach+ Link Building Outreach Strategies to Avoid+ Using Social Media & Influencers in Your Outreach+ The 5 Best Tools for Link Building Outreach+ How to Automate Your Link Building Outreach+ Diminishing Returns of Your Link Building Outreach+ Why You Should Outsource Your Link Building Outreach+ Outsource Your Link Building Outreach With SEO.co The internet is a crowded, noisy collection of pages, voices, and content.…

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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Pourquoi Combiner PR et SEO Pour Votre Référencement Naturel? – Marketing Article

Une entreprise a besoin d’une bonne stratégie pour faire face à la concurrence et rester sur le marché. Aujourd’hui, c’est clairement sur le web qu’il faut atteindre le client, car c’est en ligne que tout se passe. Le SEO joue un rôle très important dans cette stratégie, et permet aux sites de gagner en visibilité dans les moteurs de recherche et d’attirer de l’audience sur votre site. Cependant, le SEO n’est pas le seul à pouvoir mettre une entreprise en…

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