Current Trends in Digital Marketing in the Charity Sector – Marketing Article

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds. Charitable digital marketing campaigns play an essential role in fund raising, building the volunteer base, generating awareness and profile building. Every charity needs to the precious funds to deliver their mission.  Whether it is the largest charity in the UK, Cancer Research or a small local charities…

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How to Create an SEO Strategy for 2020 [Template Included] – B2B Marketing Article

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the… This is only a snippet of a B2B Marketing Article written by…

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13 Amazing Free Chrome Extensions For SEO – Marketing Article

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your…

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How SEOs can benefit from using AI and automation – Econsultancy – Marketing Article

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments. Moreover, they must be positioned to respond with relevant, personalized content that speaks directly to the stated need—regardless of device or platform. In fact, real-time marketing (65%) and omnichannel delivery and engagement (52%)…

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SEO Tactics For Ecommerce in 2020 – Email Marketing Article

As new online retailers open shop daily, it’s crucial that ecommerce marketers like yourself stay on top of upcoming tactics and algorithm updates if you want your business to stay ahead of the competition. While some things will always stay the same—like using relevant titles and linking to external sources—other elements continue to evolve in a never-ending spiral. What’s the biggest SEO ecommerce update in 2020? Google (as well as other large search engines) is trying to be the end…

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FAQs for Multiple Businesses at the Same Address – Marketing Article

If you have multiple businesses at the same address you may be wondering how you get listed in Google My Business. You may also be wondering how many listings you’re eligible for if you are legitimately running more than one business at your location. You may be wondering about what determines eligibility and what penalties you may incur if you make a mistake as well as how to name your businesses at the same address. You’ll find a wide variety…

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How to Create Trustworthy Content That People Want to Read – Email Marketing Article

This underused tactic will transform how people view your business. By Kelly Forst February 26, 2020 Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on…

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