SEO: Mobile Search

Understanding the role of branded and unbranded search in the customer journey – Mobile Marketing Article

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both are critical. But to rank in search results at moments of high intent, a business must have a strong grasp of the value of each…

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Google revamps Test My Site mobile site speed tool – Mobile Marketing Article

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report to show you: • The speed of both the entire site and of individual pages and whether the site or page speed is faster or…

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