SEM

Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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Where should CMOs should be unlocking the strategic value of SEM? – Mobile Marketing Article

A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by Adthena shows SEM to be massively important to CMOs and a key area of current and planned investment. But when it comes to competitor analysis and ROI, there are still notable gaps in how it is being used. SEM vital to CMOs According to Zenith,…

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5 Most Common Fails in B2B Search Campaigns – B2B Marketing Article

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.  Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape…

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