seismic marketing shift

How To Build Share of Audience Attention To Improve Your Marketing Results – Marketing Article

Have your content marketing, communications and social media results eroded? Do you spend more on these marketing tactics than you did last year? With seismic marketing shift, more and more marketers face this double whammy. Yet knowing this won’t reduce your boss’s expectations or increase your budget. So how can you improve your marketing results?   Avoid content saturation, By-pass increasing content distribution costs, and Improve measurable marketing results.  And how do you accomplish this?Use Share of Audience Attention (or SOAA…

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CMWorld: What You Need To See That Will Make You A Better Content Marketer – Marketing Article

CMWorld is finally here! Waiting for this must-see content marketing event is like waiting for Santa Claus. The difference:You get 200+ people strutting their orange instead of one lone man wearing red. And yes:I am proud to be one of them! (Hat tip: Stephanie Stahl, Cathy Mc Philips and Andrea Larick!) Whether you’re an experienced Content Marketing World alum or a first time newbie, we’ve got you covered with this must-read guide. Why?Because attending CMWorld can make you a better…

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