segmentation

7 Ways that AI is Revolutionizing Email Marketing » Martech Zone – Mobile Marketing Article

A week or so ago, I shared how Salesforce Einstein was dramatically changing the customer journey, predicting and providing personalized communications that are driving up impact and reducing churn for Salesforce and Marketing Cloud customers. If you haven’t looked at your subscriber list retention lately, you may be surprised at how many subscribers are churning on an ongoing basis. There are plenty of options out there for great products, so consumers aren’t sticking around for crappy batch and blast email…

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19 – Email Marketing Article

Find out how this entrepreneur started to think differently and scale her business. By Kristin MacLaughlin April 29, 2020 Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at…

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4 Things You Need to Know About B2B Email Marketing in 2020 – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient. As silly as it sounds, the…

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Web Content Personalization and Segmentation – How to Do It Right – Email Marketing Article

Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more time in your store or with your product/service. Improve customer experience Customers expect their online experience to be highly personalized. 74% of customers feel frustrated when website content is not…

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How to Combat the Effects of Coronavirus on Your B2B Marketing Pipeline – B2B Marketing Article

In an age of ultimate connectedness and transparency, we’ve seen an unprecedented ripple effect from a novel infectious virus on not only public health, but many other aspects of life. And even if you were one of the few to stock up on bulks packs of toilet paper and hand sanitizer before your local big box store ran out, you’re probably still among the many who are in a tenuous business position. Coronavirus has impacted the corporate world with falling…

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23 Ways to Tag and Segment Your Subscribers in AWeber – Email Marketing Article

Increase your open and click rates with these segmentation ideas. By Brandon Olson February 14, 2020 The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement. What are…

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Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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