segmentation

Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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How to build Successful Personalized Marketing Experiences? – B2B Marketing Experiences – B2B Marketing Article

  As marketing becomes more and more advanced, personalized marketing is critical. Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion. But how do you that ?   In this blog post I want to discuss a methodology and a personalization model that helps you to: segment your audience, beyond demographics and geographic link your business objectives with 1-1 personalization campaigns understand how personalization actually works   Let’s get…

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