Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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Where should CMOs should be unlocking the strategic value of SEM? – Mobile Marketing Article

A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by Adthena shows SEM to be massively important to CMOs and a key area of current and planned investment. But when it comes to competitor analysis and ROI, there are still notable gaps in how it is being used. SEM vital to CMOs According to Zenith,…

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10 Quick Tips To Drive More Insurance Leads From Facebook – Mobile Marketing Article

Speaking with a real human-being has always been a critical element to buying insurance. Whether it’s life, home, automotive, or health insurance, a conversation is likely to happen at some point along the customer journey. Why is that? There’s often a lot to consider when buying insurance. Put your insurance shopper hat on. You’re unique. Your life and needs are not the same as your friends, co-workers, or even your favorite barista. A spoken conversation with an agent is the…

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