search marketing

An Organic Marketing Platform for Your Enterprise MarTech Stack » Martech Zone – Mobile Marketing Article

We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, accessible and efficient. Introducing New Ways to Explore and Share Insights and Opportunities in Conductor Searchlight  Conductor is unveiling a new suite of features for our Conductor Searchlight platform. The platform…

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Why you should avoid using search engines that collect data – Mobile Marketing Article

by Will Corry on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches. New : “More new business from quality articles in theMarketingblog” – TheMarketingblog https://t.co/ieLzfh9plw pic.twitter.com/4Y4vohClJp — Will Corry (@slievemore)

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Nine voice search stats to close out 2019 – Mobile Marketing Article

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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Where should CMOs should be unlocking the strategic value of SEM? – Mobile Marketing Article

A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by Adthena shows SEM to be massively important to CMOs and a key area of current and planned investment. But when it comes to competitor analysis and ROI, there are still notable gaps in how it is being used. SEM vital to CMOs According to Zenith,…

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How to become a professional digital marketer – Mobile Marketing Article

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend is estimated to approach $100 billion. If you’re looking to work in an industry that continues to grow and provide numerous opportunities, digital marketing may…

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How to optimize your online presence – Mobile Marketing Article

by Will Corry on August 27, 2019 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing, Small Business, Startups If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center. To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever…

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