search marketing

A Guest Post Marketplace » Martech Zone – Mobile Marketing Article

The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised…

Read More

Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

Read More

5 Most Common Fails in B2B Search Campaigns – B2B Marketing Article

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.  Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape…

Read More

Award-winning digital marketing agency opens new London premises – Mobile Marketing Article

by Will Corry on April 4, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Lead story, London & South East, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing, Social Media Bird Marketing are an award-winning digital marketing agency. They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This…

Read More

Increasing Size, Prominence of Expanded Text Ads – B2B Marketing Article

October 05, 2018 by Jillianne Ferullo Categories: Search Marketing Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields. As SEM managers, we are excited about the extra fields. Compared to other digital ad types, text ad character counts have long…

Read More