Search Engine Optimization

Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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5 SEO Tactics to Get the Right Leads in the Door – B2B Marketing Article

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.” It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic,…

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Three Tools to Monitor and Analyze User Engagement – Marketing Article

The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and what you can do to better engage them. What is User Engagement? Put simply an engagement is just about any sort of action a user…

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11 Quick Blog Post Topic Reader Easy find To Be Remarkable – Digital Marketing Strategy – Marketing Article

Have you ever tried to write about a certain topic you thought would be popular? If so I know that it’s difficult because you thought so many people would find it interest. So what do you do? Many people have found success by researching a topic before they begin to write a single word. But there are a few things you should know before you begin implementing these tips to ensure you actually get people to read your article. As you…

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