Search Engine Optimization

How to Do Keyword Research for Content Marketing – B2B Marketing Article

Is the keyword dead? This is a question we’ve been discussing for months. The answer? Absolutely not. As organic clicks steadily decline due to the addition of SERP features like Featured Snippets and People Also Ask, it has never been more important to make keyword and topic research the foundation of your content strategy in 2020.  How do you do keyword research the right way? In this article, we review why generating qualified organic traffic is harder to generate then it…

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SEO Tactics For Ecommerce in 2020 – Email Marketing Article

As new online retailers open shop daily, it’s crucial that ecommerce marketers like yourself stay on top of upcoming tactics and algorithm updates if you want your business to stay ahead of the competition. While some things will always stay the same—like using relevant titles and linking to external sources—other elements continue to evolve in a never-ending spiral. What’s the biggest SEO ecommerce update in 2020? Google (as well as other large search engines) is trying to be the end…

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4 Ways to Use Content Localization to Increase Your Website Traffic – B2B Marketing Article

Can content localization help you drive more traffic to your website? Absolutely. People increasingly expect content tailored to their unique locations, circumstances, and preferences, which makes publishing localized content a must for online businesses. Google noticed this trend a long time ago and introduced the so-called “user localization update” back in 2015. Since then, its algorithms take into account zip codes, geographic location, device types, and other factors, thus ensuring that the results are as localized as possible. Chances are…

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9 Ways Your Website Is Driving Visitors Away… (And How You Can Bring Them Back) – B2B Marketing Article

Here’s a scary fact: roughly half of all readers who visit your website aren’t coming back. They bounce. And they take their business with them. If your site isn’t performing for your business, small changes to your message, design, and basic web practices could produce huge returns. So this begs the question: Are you noticing a steady uptick in your website’s bounce rate? Have you taken the time to investigate what could be causing visitors to leave so quickly? Reconsidering the content…

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What They Are, and Why You Should Care (Updated) – Marketing Article

If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as well as invite you to search for that specific question:…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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5 SEO Tactics to Get the Right Leads in the Door – B2B Marketing Article

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.” It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic,…

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