Search Engine Marketing

Report: Marketers Strive But Struggle to Deliver a Consistent Customer Experience – B2B Marketing Article

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. Dun and Bradstreet, along with AdWeek, recently published the “B2B Enters the Experience Era: 2020 Data-Driven Marketing and Advertising Outlook” report, and statistics suggested that for most marketers (43%), it’s “extremely important” to deliver a consistent customer experience across various digital and offline channels. However, only 7% said that they are “well…

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Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics – B2B Marketing Article

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email. Approximately 64% have the capabilities in place for social…

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How Google Ads Can Boost Your SEO Results (Really!) – The Lead Agency – B2B Marketing Article

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. However, there are definitely ways that using Google Ads can help improve your SEO strategy. Google Ads and SEO…

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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data – B2B Marketing Article

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.   Over the past 12 months, an average of 26% of…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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