As the owner of a salon, you have a jump ahead of most other businesses. The majority of people are exhausted, frazzled and looking for a reason to indulge in some long-overdue self-care. Your job with your salon’s social media marketing is to give them that final nudge towards some me-time. There are numerous elements to communicating effectively on social media, especially when it comes to personal services like salons and spas. Customers and potential customers want a vibrant brand…