salesforce

BombBomb Integration Launches On The Salesforce Appexchange – Email Marketing Article

Optimizing your team’s processes by using the Salesforce Cloud CRM Platform is a great step toward increasing productivity. But how do you help your team stand out amongst the competition? By making better connections while adding efficiency into your process with BombBomb Video. It is the perfect complement to your team’s Salesforce Lightning Experience. Below are some examples of how the BombBomb integration can help you and your team win by: Adding Efficiency To Your Sales Process Tracking Customer Interactions…

Read More

Marketing Automation: The Ultimate Integration Overview | Marketing Automation Experts – B2B Marketing Article

Importance of Data Integration When we’re evaluating the best-suited marketing automation platform (MAP) for new potential clients, one of the biggest questions we ask is where their existing data is housed. While marketing automation has been around for over a decade, many organizations – small and large – are still not aware of what marketing automation even offers, or that there are integrations available with their existing data. Why might you want to connect your existing data? There are many…

Read More

Evolve or Die: The Story of Data.com – B2B Marketing Article

In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010, Salesforce purchased Jigsaw, a tool widely used by sellers, as a way to democratize contact data. For a time, it was the go-to tool.  However, as you may have heard, Salesforce hit the kill switch on the platform. This left everyone looking for a Data.com alternative. Why? 3 Reasons Data.com Shut…

Read More

Creating Customer Experience Journeys in Fintech | June 4, 2019 – Mobile Marketing Article

As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at the most impactful journeys implemented with our customers. Webinar Date and Time June 04, 2019 02:00 PM EDT Join Brad…

Read More

Salesforce launches Datorama Marketplace for creating apps with marketing intelligence – Mobile Marketing Article

Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest for innovative app ideas, with cash prizes. As we reported after the initial acquisition, “Salesforce’s acquisition of Datorama is significant because it represents a broader trend of consolidation within the…

Read More

Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products – Marketing Article

In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane offers new integration with Shopify for more data around consumer journeys on online stores. Top stories in marketing technology this past week: Salesforce and Google Cloud extend partnership with intelligent…

Read More