BombBomb Integration Launches On The Salesforce Appexchange – Email Marketing Article

Optimizing your team’s processes by using the Salesforce Cloud CRM Platform is a great step toward increasing productivity. But how do you help your team stand out amongst the competition? By making better connections while adding efficiency into your process with BombBomb Video. It is the perfect complement to your team’s Salesforce Lightning Experience. Below are some examples of how the BombBomb integration can help you and your team win by: Adding Efficiency To Your Sales Process Tracking Customer Interactions…

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Defining Late-Stage Prospects – B2B Marketing Article

When you talk about prospects who are in the later stages of the buying journey, what does that mean? How do you identify where a prospect is in the buying/decision journey? These are questions that every sales professional will define a little differently. And marketing might have another definition yet again. That is if your marketing team even thinks in these terms. In our experience, most executive teams have no expectations of marketing in the later stages of the sales…

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Practical Tips for Sales Leaders – Email Marketing Article

  Joe Caprio is passionate about finding ways to enable your sales team to thrive. He was a loyal Chorus.ai customer before joining the sales enablement software company as VP of Sales. During his tenure running training and sales enablement at InsightSquared, he recognized the need to hire people into sales roles who are relatively new to sales. But they needed to execute a relatively complex sale in a way that required higher business acumen. That’s where Chorus came in.…

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How to Accept Credit Card Payments With PayPal – B2B Marketing Article

To accept credit and debit card payments with PayPal, you need to sign up for a PayPal Business account, download the PayPal Here app and get a PayPal card reader. There is no long-term contract, so you can close your account at any time without penalty. For PayPal’s basic credit card processing services, all you pay is transaction fees. There are no setup or application fees, monthly or annual account maintenance fees, or PCI-related fees. Accepting credit cards and debit…

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4 Marketing Ideas to Increase Sales (That You Should Steal Today) – Email Marketing Article

 When Scott Barker got his start in sales, he went in willing to learn and wanting a view of the bigger picture: sales, marketing, customer success – all of it. And through this process, he picked up valuable marketing ideas to increase sales. Scott never truly understood the arbitrary lines existing between sales and marketing functions. And, when you think about it, he has a valid point. By gaining a clearer grasp of a customer experience as a whole, Scott…

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“The Selling Formula” and Asking Better Questions for Sales Success – Email Marketing Article

  “What have I done that’s consistent in my sales process?” This is a question many of us should be asking ourselves. And after years of working in sales for companies such as Coca-Cola and Johnson & Johnson, Brian Robinson finally posed the question to himself. In doing so, he developed a selling framework of the five best practices for success – “The Selling Formula” as he calls it. The strategies it’s built upon don’t cater toward yielding the best…

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How to Follow Up With Leads After an Event – Marketing Article

The biggest predictor of marketing ROI on a trade show or an event is your ability to follow-up after an event. Getting new clients interested in the product or service your business offers is one of the biggest challenges you will ever face. Now, you have successfully garnered interest and need to be very delicate with how you handle the next step. It could literally make or break the connection you have built with this potential new customer. The following…

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