B2B Reads: Referral Programs, Market Narratives, and Disruption – Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How CMOs Are Identifying Shifting Customer NeedsWith customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently. Here’s a look at why it’s difficult to identify customer…

Read More

6 Amazing Ways to Promote Your Sales Online Like a Pro – Marketing Article

There are very few words out there that people love to hear more than the word sale. It’s no secret that a good sale is one of the best ways to get people into your stores and online ready to spend some (or a lot) of money. If you don’t believe me, just imagine the frenzy that happens on Black Friday, Cyber Monday, and even Prime Day! During these monumental sale days, you’ll find people everywhere camping out in front…

Read More

Succeed in Sales No Matter Where You Are – B2B Marketing Article

May 18, 2020 by Angela Myrtetus Categories: Covid-19, Sales There has been an obvious and much-needed shift to remote sales over the last few months, and many industries are feeling the ramifications of losing the ability to continue outside sales tactics. Unfortunately, remote work is just our reality now and could be for the unseeable future. Even when states begin to open back up, our lives before covid-19 may never fully come back. Most of you have figured out workarounds…

Read More

Virtual Selling Is Here to Stay – B2B Marketing Article

Social Selling and digital sales tools have been steadily becoming more central to successful sales prospecting over the last 10 years. But with the recent Covid-19 outbreak, it seems B2B companies and their customers are speeding up their adoption of digital centric sales prospecting, nurturing an closings.  Don’t believe me? Read on.  79% of Companies Keeping Their New Digital Centric Sales Model A recent McKinsey & Company survey showed 79% of respondents where “very likely” or “somewhat likely” to maintain…

Read More

B2B Reads: Videoconferencing, Slow Periods, and MarTech Tools – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 3 Ways Your Sales Reps Can Fill Their Pipeline with VideoA look at some different ways your sales reps can use video and when to use them. Thanks for your insight, Kurt Shaver. Turn Check…

Read More

Demand Generation During Coronavirus & Beyond – B2B Marketing Article

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on email, social media outreach and video-conferencing. But while our tools today are somewhat different, our sales & marketing goals haven’t changed — building relationships. Now, more than ever before, it’s time to Sell Greatly by being human first and transactional second. Now is…

Read More

B2B Reads: ‘Remoteliness’, Attraction Marketing, and What’s Working Now – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Content Marketing Can Do More Than Survive in the New WorldContent marketing will likely be the shining star in this new world we’re living in. Thanks for your insight, Stephanie Stahl. What working remotely has…

Read More

Pipeline Survey, 70% of respondents anticipate at least 20% decline in pipeline – Marketing Article

The Coronavirus (COVID-19) crisis has created the most disruptive business environment of our lifetime. The speed in which the anticipated impact came to fruition was startling and sudden . Over the course of four weeks (March 5 to April 2), pipelines increasingly worsened for sales and marketing organizations as buyers took less meetings. Source: Coronavirus (COVID-19) Impact survey, TOPO. A period represents one week. Answer selection was “Buyers not booking meetings.” During that month, confidence in future pipeline progressively eroded for…

Read More

11 Tips For Hosting Better Zoom Sales Calls & Meetings – B2B Marketing Article

Are you a first time Zoom user? If you’re like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to meet during this time of social distancing.  It doesn’t matter… what does matter is you’ve been thrown into a communication platform/channel that you’re not familiar with technologically. And, that’s making you nervous because…

Read More