How to Screen Record on Any Device (Plus: The Best Screen Recorders) – Marketing Article

October 1, 2019·6 min read time Step-by-step instructions for how to record your screen on Mac, PC, iPhone, and Android—and a breakdown of the best screen recorder apps. Almost every device—Macs, PCs, iPhones, and Androids—have a built-in way to record your screen, but each one is different. On iPhones, it only takes four steps. On PCs, you may have to use PowerPoint. (Yes, really.) And lord help anyone trying to screen record on Android who isn’t a developer. Below are…

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(Post 3) A deeper dive into effective late-stage marketing and sales – B2B Marketing Article

First, let’s recap the six stages of the customer decision journey and simplify things a bit. The first five stages lead you to an exchange, a closed deal. How to simplify those five steps? Focus on the four conversion points. The first conversion point is helping a person move from being unaware to thinking about a change.

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How You Can Leverage Empathy Based Sales Techniques to Schedule More Face-to-Face Meetings With Sales Prospects – B2B Marketing Article

What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with a prospect. In fact, I don’t think you can Sell Greatly without face-to-face interactions. Here’s why: Body Language: Even on a video call, you can’t…

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Why marketing fails and what to do about it – B2B Marketing Article

Eleanor, a key marketing executive at a middle-market company in the Southeast, sat at her desk and studied the numbers. Over the past few years, pressure had been ramping up, and leadership team meetings were an hour of the week that she dreaded. More questions, more demands for answers, more weight on her shoulders. The pressure to produce the revenue that the company needed to hit its quarterly number was unrelenting.

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Making Sales Prospecting Fun & Easy For Introverts – B2B Marketing Article

Recently I was invited to join John Jantsch on his Duct Tape Marketing podcast to talk about Sales Prospecting in a digitally centric world. We covered a ton of ground and I wanted to share the podcast and transcript (for you folks that prefer to read) here on the Converse Digital Blog. Questions we covered: What you’ll learn if you give a listen: How being fully present can help you win business. Why content should feel like it was written…

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Your Secret Superpower for SaaS Customer Retention – B2B Marketing Article

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

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B2B Reads: Learning Styles, Company Cultures, and Leadership Transparency – Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Myth of ‘Learning Styles’A look at why the theory that some people learn better visually or aurally keeps getting debunked. Great article, Olga Khazan. The 7 Fastest Ways Leaders Kill Company Cultures Without Realizing…

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Imagine A World Without Any Sales Prospects – B2B Marketing Article

Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour. And just to make it more fun, every sales prospect in your database… all look just like the clients who just fired you. What would you do next? How would you begin the challenge of sales prospecting in a world in which you had no sales prospects? For me that day was…

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Father’s Day Emails You’ll Want to Steal | WhatCounts – Email Marketing Article

One note of caution, while Father’s Day is generally a well-received holiday, not everyone will want to be reminded of it. For some, it is an extremely emotional and difficult day. Before letting loose with your Father’s Day promotions, think about sending an email allowing subscribers to opt-out of Father’s Day emails without unsubscribing from your entire list. Not only will this show your subscribers that you have their best interests at heart, it will ensure you’re not seeing unsubscribes…

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