sales leadership

Top 6 Characteristics of a Successful VP of Sales – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing The VP of Sales is one of the most important roles within a B2B company. They’re at the top of the sales totem pole (unless there’s a CRO) and are therefore the internal face of the organization’s success. But how can they ensure their Sales Development Reps, Market Development Reps, Sales Team Leads, Account Executives, Sales Team Managers, Account Managers and the like are working like a well-oiled machine? How can a…

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Sales Engagement – The Definitive Guide for Platform Selection – Marketing Article

Sales Engagement – The Definitive Guide Sales engagement, interactions between sales reps and buyers or customers, is overwhelmingly named by sales leaders as their top priority. They are focused on the quality and volume of sales reps engagement with buyers as they look to drive higher conversion rates and larger average deal sizes. Sales engagement is such a high priority that 90% of sales leaders plan to invest in technologies and methodologies to help their sellers engage effectively with…

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