SaaS

What’s The One “Unscalable” Secret Every Startup CEO Needs to Know? – B2B Marketing Article

What’s the most important piece of advice every CEO needs to know — especially if they’re running a growing startup? Watch the video below to hear Leadspace CEO Doug Bewsher discuss this and much more on SaaS AdLab Podcast. Hint: ironically, this tip is not scalable — but that’s the beauty of it! (If you’re too curious to watch the whole thing, just fast-forward to the 20 minute mark.) Also: what missing piece of the B2B tech stack is finally…

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Both Hansel and the new Really Good Emails are so hot right now✨ – Email Marketing Article

2014.It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the…

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GDPR checklist for digital experience management platforms in 2019 – Mobile Marketing Article

We are in an age of privacy regulation and enhanced consumer awareness of privacy protection. The General Data Protection Regulation (GDPR) is approaching its first birthday and more and more jurisdictions are bringing their own regulations to the market. For example, the California Consumer Privacy Act (CCPA) comes into effect on January 1st, 2020. Marketers need to deliver trustworthy personal information experiences as part of their customer experience design, including personal data protection at all layers of the tech stack.…

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Why Data Needs To Back Your Marketing Campaigns – B2B Marketing Article

The present state of the market is highly competitive—especially in the B2B space. This is the reason why collecting and analyzing competitive intelligence has become vital for businesses, regardless of their size. Competitive intelligence is  the process of identifying, gathering and analyzing relevant information such as products and customers of the target market competitors. This enables businesses to create campaigns and take out competition by making strategic data-backed decisions. The secret to effective campaigns – Competitive intelligence Competitive intelligence refers…

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