retention

5 Tips for Increasing Customer Retention with Email Marketing – Litmus Software, Inc. – Email Marketing Article

April 17, 2020 By Lyla Rozelle It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal:…

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5 Tips to Increase App User Engagement and Retention – Mobile Marketing Article

You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn in the first 90 days after downloading an app, so the pressure is on you to give users a reason to stay. To help you minimize churn, we’ve compiled some tips to retain and engage users after install. Make the Onboarding Process Efficient and Easy 1. Make the Onboarding Process Efficient…

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Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch! – Mobile Marketing Article

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013. Ecommerce has particularly…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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B2B: The Linkage Between NPS and Financials is NOT What You Think It Is – B2B Marketing Article

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years (here’s detail on how an “operationalized feedback program is executed). Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer…

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Track & Retain your App installs – Mobile Marketing Article

By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to get an active user is to ensure your App is still on the device. I have addressed this in detail in my previous post: (For Android developers only) The above post was written exactly 2 years ago and it wasn’t easy to find out actual retained installs of your App unless you rely on your…

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