Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs. “Remember, research would suggest that it costs 6-7 times more to acquire new customers than retaining existing ones…” Source Loyalty programmes give businesses a competitive edge and improve customer satisfaction. Examples Reward status notifications…