Will 2020 Be the Year of Android Gaming? – Mobile Marketing Article

Liftoff’s 2019 Gaming Apps Report includes key findings on the latest user acquisition trends and benchmarks to guide gaming apps marketers. The report analyzed over 107 billion ad impressions, nearly 82 million installs, and 14 million first in-app purchases from 555 gaming apps between June 2018 and May 2019. Noticeably, games played on Apple devices saw a steep decline in engagement compared to Android, which indicates that trade-offs should be made when investing. VIEW & DOWNLOAD REPORT This report is…

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NEW! 2019 Southeast Asia App Engagement Report – Mobile Marketing Article

Southeast Asia is quickly becoming the new land of opportunity for mobile publishers that are ready to embrace the challenges of this developing region. The new 2019 Southeast Asia App Engagement Report uncovers the critical trends and benchmarks, focusing on mobile user acquisition and retention. For the first time, the report is also available in Bahasa. VIEW & DOWNLOAD REPORT The report provides marketing insights from Liftoff mobile app campaigns in Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Singapore and Thailand from…

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