research

8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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Retailers leverage customer data to drive personalized experiences – Marketing Article

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have one. Additionally, the report said, retailers are actively mining their various sources of customer data in order to tailor a more personalized customer experience. More companies are satisfied with centralized…

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Afraid no one will take your industry survey? – Marketing Article

While this post is certainly a shameless plug for you to take our 2020 Customer Experience Industry Survey, let’s have fun with it. Remember the first time you decided to throw a party? You did everything right—from building a bangin’ playlist to putting out the best snacks to stocking the fridge with beer and soda. But despite all of your best efforts, in the back of your mind, you still wonder: is anyone going to show up? You’re a cool…

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5 Ways to Supercharge Your B2B Content Strategy with Original Research – B2B Marketing Article

The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors.  Being confident that you will receive tangible business results is a logical…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks – Mobile Marketing Article

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing departments are now often working well together – helping to make tech integration less of an issue for “best-of-breed” solutions. Marketers are only utilizing 58 percent of their marketing tech…

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The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within – Marketing Article

Photo by Josh Hild on Unsplash In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural…

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Christmas Time is Here—Is Your Program Ready? [New Research] – Email Marketing Article

About Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn. Author Archive This is only a snippet of a Email Marketing Article written by Patty Atwater Source…

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NEW! 2019 Mobile App Trends Report – Mobile Marketing Article

The global App Economy is firing on all cylinders. Consumers are expected to spend an incredible $156 billion in 2023.  Download the 2019 Mobile App Trends Report for a look at the broader mobile App Economy growth trends and benchmarks. For the first time ever the report features an analysis from a survey of 300 mobile app marketers, including app marketers’ re-engagement strategies, marketing mix composition and their biggest challenges. VIEW & DOWNLOAD REPORT This report is offered in English,…

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Teaching Your Millennial Salesforce How To Sell Greatly – B2B Marketing Article

We’ve all heard, and maybe experienced, the Millennials’ challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but “they don’t answer their phones” and “they can’t hold a conversation in person.” Which begs the question, how will their style of communication hold up in the world of sales, which depends so much on interpersonal relationships and the soft skills that make that possible? Let’s face it, people buy from people. And more importantly, what can…

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