research

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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Small Business Pivot: What You Need To Do To Survive Now – Marketing Article

To succeed during challenging economic times:Make a small businesses pivot to meet changing customer needs. If you own a small business:You need to keep the lights on and the money coming in. When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Unless you supply items they consider necessities. So what can you do?Figure out how to use the resources and relationships you have to meet your existing customers’ current needs…

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Virtual Selling Is Here to Stay – B2B Marketing Article

Social Selling and digital sales tools have been steadily becoming more central to successful sales prospecting over the last 10 years. But with the recent Covid-19 outbreak, it seems B2B companies and their customers are speeding up their adoption of digital centric sales prospecting, nurturing an closings.  Don’t believe me? Read on.  79% of Companies Keeping Their New Digital Centric Sales Model A recent McKinsey & Company survey showed 79% of respondents where “very likely” or “somewhat likely” to maintain…

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The role of marketers in a post-COVID-19 world – Mobile Marketing Article

30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of…

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Prioritizing the High-Growth Way: 5 Marketing Strategies Government Contractors Should Focus on Now – B2B Marketing Article

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” To identify which strategies will have the most impact—and how aggressively you need to invest in marketing—you need to consider your business growth goals, internal marketing skill sets, budget and your starting place. In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting…

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Demand Generation During Coronavirus & Beyond – B2B Marketing Article

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on email, social media outreach and video-conferencing. But while our tools today are somewhat different, our sales & marketing goals haven’t changed — building relationships. Now, more than ever before, it’s time to Sell Greatly by being human first and transactional second. Now is…

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NEW! 2020 Finance Apps Report – Mobile Marketing Article

In 2019, consumers accessed finance apps over one trillion times. Investment in finance apps is also seeing record growth. In the first three quarters of 2019 alone, finance apps raised more than $3 billion in venture funding. It’s a dynamic driving a global arms race as fintech companies, neobanks and super apps compete for audience and market share.  Download the 2020 Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie, to get the latest insights…

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Unruly’s survey reveals consumer behavior in the COVID-19 age – Mobile Marketing Article

30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with…

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11 Tips For Hosting Better Zoom Sales Calls & Meetings – B2B Marketing Article

Are you a first time Zoom user? If you’re like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to meet during this time of social distancing.  It doesn’t matter… what does matter is you’ve been thrown into a communication platform/channel that you’re not familiar with technologically. And, that’s making you nervous because…

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Social Listening: New report uncovers missed opportunities for PR professionals – Mobile Marketing Article

30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020…

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