Reporting Tool

Free PPC Budget Calculator That Actually Helps You Calculate a Budget (Not Just PPC Stats) – Marketing Article

If you’ve been looking for a PPC Budget Calculator, you might have noticed that a lot of them show you things like the number of leads, cost per lead, or expected return on investment (ROI), but they typically require that you already know the values of your marketing budget and CPC. They don’t actually tell you how much you should budget and how much you can expect each click will cost. We created a calculator to help you come up with an…

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Why We’re Creating a Better Marketing Agency Management Software – Marketing Article

After working with over 1,400 digital agencies over the last 6 years, we’ve witnessed unprecedented growth in the number of tools needed to do business. For example, if you’re involved with agency project management, you probably use some combination of: Google Drive for creating and storing your raw documents Asana, Basecamp, Slack, or Workamajig for team collaboration and file sharing Trello (or some kanban board equivalent) for project planning and task management Freshbooks or Quickbooks for invoicing and time tracking Proposify for creating proposals Ahrefs…

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Marketing ROI (Return on Investment) Calculator and Formula for Digital Campaigns – Marketing Article

Return on investment (ROI) measures the profit earned from marketing investments (or costs). ROI is measured as a percentage of profit, and it can be positive or negative. Other marketing ROI calculators online may provide the basic formula, but if you’re looking for an easy way to accurately measure your return for different marketing campaigns such as the marketing ROI of: …or any other marketing investment, you need to factor in all of the unique campaign costs and investments that go into…

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80+ SEO Audit Tools (And Best Practices for Each Type) – Marketing Article

According to Moz, pages appearing after the first results page on Google get less than 10% of clicks. That means a first-page result is critical for businesses relying on organic search to get new business. Whether you’re an agency promising results to your clients, or a business owner trying to get views on your product, competition is often fierce. Fortunately, there are many free and paid tools on the market to help you optimize your website, beef up your content,…

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AgencyAnalytics Alternatives (20+ Solutions for Digital Agencies) – Marketing Article

AgencyAnalytics is a marketing dashboard tool that offers white-labeled reporting for agencies. It integrates with over 33 marketing channels such as Facebook Ads, Twitter, and Google Ads. While there are many satisfied AgencyAnalytics users, some individuals or marketing agencies may require more functionality. For example, if your agency tracks thousands of keywords across multiple client accounts, you could find yourself running out quickly — AgencyAnalytics caps your access to them, as you’re only allotted a certain amount per month. Individual users might…

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19 AdStage Alternatives for Digital Agencies – Marketing Article

AdStage is an all-in-one reporting and automation tool designed for cross-channel paid advertising accounts. It allows users to manage ad campaigns from such networks as Facebook Ads, Google AdWords, LinkedIn Ads, Twitter Ads, Instagram Ads, and Yahoo Gemini. Plenty of AdStage users are happy with the platform, but it isn’t for everyone. For starters, AdStage plans are based on total monthly ad spend. The cheapest one starts at $1,048/month for up to $50k in ad spend. Many agencies could quickly…

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