Reporting Tool

Free PPC Budget Calculator That Actually Helps You Calculate a Budget (Not Just PPC Stats) – Marketing Article

If you’ve been looking for a PPC Budget Calculator, you might have noticed that a lot of them show you things like the number of leads, cost per lead, or expected return on investment (ROI), but they typically require that you already know the values of your marketing budget and CPC. They don’t actually tell you how much you should budget and how much you can expect each click will cost. We created a calculator to help you come up with an…

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Why We’re Creating a Better Marketing Agency Management Software – Marketing Article

After working with over 1,400 digital agencies over the last 6 years, we’ve witnessed unprecedented growth in the number of tools needed to do business. For example, if you’re involved with agency project management, you probably use some combination of: Google Drive for creating and storing your raw documents Asana, Basecamp, Slack, or Workamajig for team collaboration and file sharing Trello (or some kanban board equivalent) for project planning and task management Freshbooks or Quickbooks for invoicing and time tracking Proposify for creating proposals Ahrefs…

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Marketing ROI (Return on Investment) Calculator and Formula for Digital Campaigns – Marketing Article

Return on investment (ROI) measures the profit earned from marketing investments (or costs). ROI is measured as a percentage of profit, and it can be positive or negative. Other marketing ROI calculators online may provide the basic formula, but if you’re looking for an easy way to accurately measure your return for different marketing campaigns such as the marketing ROI of: …or any other marketing investment, you need to factor in all of the unique campaign costs and investments that go into…

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