Retailers leverage customer data to drive personalized experiences – Marketing Article

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have one. Additionally, the report said, retailers are actively mining their various sources of customer data in order to tailor a more personalized customer experience. More companies are satisfied with centralized…

Read More

Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

Read More

Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks – Mobile Marketing Article

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing departments are now often working well together – helping to make tech integration less of an issue for “best-of-breed” solutions. Marketers are only utilizing 58 percent of their marketing tech…

Read More

The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within – Marketing Article

Photo by Josh Hild on Unsplash In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural…

Read More

NEW! 2019 Mobile App Trends Report – Mobile Marketing Article

The global App Economy is firing on all cylinders. Consumers are expected to spend an incredible $156 billion in 2023.  Download the 2019 Mobile App Trends Report for a look at the broader mobile App Economy growth trends and benchmarks. For the first time ever the report features an analysis from a survey of 300 mobile app marketers, including app marketers’ re-engagement strategies, marketing mix composition and their biggest challenges. VIEW & DOWNLOAD REPORT This report is offered in English,…

Read More

NEW! 2019 Japan Mobile App Engagement Report – Mobile Marketing Article

Japan contains the perfect ingredients for a ripe mobile app market: highly motivated and engaged mobile users with a yearning to adopt the latest apps. Japan also consistently ranks among the “Big Spenders” of the App Economy, accounting for 15.4% of global app revenues in 2018. Ranked as the 4th richest country, the Japanese mobile market is a hotbed of activity for app marketers looking to acquire new users. Download the 2019 Japan Mobile App Engagement Report by Liftoff and…

Read More

Will 2020 Be the Year of Android Gaming? – Mobile Marketing Article

Liftoff’s 2019 Gaming Apps Report includes key findings on the latest user acquisition trends and benchmarks to guide gaming apps marketers. The report analyzed over 107 billion ad impressions, nearly 82 million installs, and 14 million first in-app purchases from 555 gaming apps between June 2018 and May 2019. Noticeably, games played on Apple devices saw a steep decline in engagement compared to Android, which indicates that trade-offs should be made when investing. VIEW & DOWNLOAD REPORT This report is…

Read More

NEW! 2019 Southeast Asia App Engagement Report – Mobile Marketing Article

Southeast Asia is quickly becoming the new land of opportunity for mobile publishers that are ready to embrace the challenges of this developing region. The new 2019 Southeast Asia App Engagement Report uncovers the critical trends and benchmarks, focusing on mobile user acquisition and retention. For the first time, the report is also available in Bahasa. VIEW & DOWNLOAD REPORT The report provides marketing insights from Liftoff mobile app campaigns in Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Singapore and Thailand from…

Read More