Remarketing cart and booking abandonment: Q&A with SaleCycle – Mobile Marketing Article

Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and purchasing those items. SaleCyle is one such martech company that increases sales via remarketing cart and booking abandonment, primarily suited for retail, travel, and financial services industries. SaleCycle works with…

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Top trends to increase value for paid search spend Search Engine Watch – Mobile Marketing Article

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and…

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Top trends to increase value for paid search spend Search Engine Watch – Mobile Marketing Article

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and…

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