real estate

Your Guide to Real Estate Video Equipment: Cameras, Microphones, and Beyond – Email Marketing Article

Do you watch real estate video after video online, wishing you could create amazing content of your own? Well, what’s stopping you? If it’s the fact that you don’t have the “latest and greatest” real estate video equipment, don’t let that be an obstacle. Because you don’t need state-of-the-art real estate video gear to make beautiful listing or community videos. And you definitely don’t need an elaborate set-up for consumer education videos, or one-to-one video emails sent to clients. There’s…

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How to Get From Virtual Home Tours to Remote Closings (Without Leaving Your House) – Email Marketing Article

Crises happen. You blink and all of sudden you have to figure out how to run your real estate business remotely. And yes, venturing into the world of virtual home tours and remote closings can be challenging, but it’s not impossible. Luckily, we live in a time where digital communication still makes face-to-face communication attainable through video. So, even if you’re confined to your home, it’s still possible for you to develop a solid remote real estate process. There are…

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Decoy Marketing – Neuromarketing – Marketing Article

Want to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same price. It’s unlikely that they will buy the less attractive item, but you should see a jump in sales of the item you are trying to sell. That’s decoy marketing. Shaving Aisle Decoy Here’s a real-world example. The last time I needed a can of shaving gel, I found myself staring at a shelf full of…

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