Ratings and reviews sites: The new B2B marketing channel – B2B Marketing Article

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions:  Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.  Just as consumers use Yelp and TripAdvisor, business buyers can check out G2Crowd, TrustRadius, Clutch.co, Capterra and others.    These sites work best in fragmented markets, where it can be hard to stand out among the many…

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How to Reply to App Store Reviews 🔍 – Mobile Marketing Article

In this article we’ll be going through not only how to reply to the reviews your app gets in the Apple App Store but also why it is so important to respond. It’s critical to your app’s success! Replying to App Store reviews can become a tedious manual task. This is especially true if you are receiving a large number of reviews every day. You can respond to users’ feedback through App Store Connect. But, there is actually an even…

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