ratings and reviews

Ratings and reviews sites: The new B2B marketing channel – B2B Marketing Article

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions:  Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.  Just as consumers use Yelp and TripAdvisor, business buyers can check out G2Crowd, TrustRadius, Clutch.co, Capterra and others.    These sites work best in fragmented markets, where it can be hard to stand out among the many…

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Improve App Ratings and Reply to Reviews with App Radar – Mobile Marketing Article

Every app store review you get is valuable. They contain hints to bugs that may need to be fixed, features that you should build in the future, and, most importantly, how your users feel about your app. User sentiment is vital to app success. Because what is an app without its loyal users? And the users who take their time to leave a review for your app want to feel heard! So replying to app store reviews is necessary to…

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