Q&A with Melissa Lertsmitivanta @Realtor.com – Mobile Marketing Article

Melissa Lertsmitivanta is a Marketing Director at realtor.com®, a national real estate portal delivering access to information, tools and professional expertise to help people move confidently through every step of their home journey. Realtor.com® is a trusted resource for home buyers, sellers and dreamers that makes all things home simple, efficient and enjoyable. Melissa manages performance marketing for realtor.com® iOS and Android apps. We caught up with Melissa to learn more about her experience and what advice she can offer…

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Q&A with Cindy Wu @Curious.com – Mobile Marketing Article

Tell us about the apps you currently manage. I manage the Curious suite of apps, which includes the namesake Curious learning platform, and two word games: Word Genius and Word Chill.  We like to think of Curious as a gamified education app. The platform offers thousands of video lessons on any topic under the sun. Our goal is to teach users something new everyday while offering incentives, such as earning a learning streak, to keep them motivated.   Word Chill and…

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Remarketing cart and booking abandonment: Q&A with SaleCycle – Mobile Marketing Article

Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and purchasing those items. SaleCyle is one such martech company that increases sales via remarketing cart and booking abandonment, primarily suited for retail, travel, and financial services industries. SaleCycle works with…

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Career Growth Tips from Tobias Börner @LOVOO – Mobile Marketing Article

Tobias Börner is the CMO and co-founder of LOVOO, the largest German-speaking dating app by downloads. Lovoo changes how people meet through innovative location-based algorithms and an app radar feature that helps people find successful matches.  Recently, we caught up with Tobias to discuss his experience founding LOVOO and what insights he can offer to mobile app marketers. Tell us a bit about LOVOO. I’m currently the CMO and co-founder of LOVOO. We started LOVOO, a mobile first dating app,…

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Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business – B2B Marketing Article

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to reviews, to candid feedback on your product or services. We wanted to hear from the community management pros about the strategies that helped them guide…

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Career Growth Tips from Thomas Pan @Twine – Mobile Marketing Article

Thomas Pan currently heads up mobile user acquisition marketing at Twine, a popular fintech app that helps people save and invest for their financial goals. In his career, Thomas has worked in several different industries including banking, gaming, ride-sharing, and healthcare. We caught up with Thomas to learn about his career path and what he learned along the way. How did you get started in mobile? After college, I joined Bank of America as a corporate financial analyst. The work…

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Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business – B2B Marketing Article

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success. An online community is the place to establish the customer connections needed to keep up with the changing marketplace. In our recent “Ask the Community Experts”…

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