Why should consumers trust your brand? A 2018 survey by PwC on Global Consumer Insights showed more than 33 percent of consumers named “trust in brand” as one of the top three elements, apart from price, that influences their purchase decisions. The best way to win your consumer’s trust is to show your brand’s human side. Three ways to add a human touch to your brand see below a description of some ways to humanize marketing: Showcase your brand’s BTS…