13 Time Saving Tools Marketers Can Use for Free – Email Marketing Article

With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing at the best of times can be a bit of a whirlwind. Lofty goals to smash, new methods to learn, emerging technology to master, and (hopefully) an ever-growing customer base to engage with. Sometimes it’s hard to find space to breathe. This blog is here to remedy your marketing overwhelm. We’ve compiled thirteen super useful, free tools to save you…

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Marketing Heroes: A q&a with Mark Wiglesworth – Email Marketing Article

We take a look inside the business to highlight some of the marketing heroes that work together with clients to ensure they achieve the best results. Mark has recently joined us from brand side and brings a huge wealth of expertise and insights to Pure360. Read on to find out why Mark champions intelligent personalisation, gets inspired by a shorts brand and thinks brand usefulness amid COVID-19 might win more business in the long run. 1.) Please introduce yourself My…

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8 UK women in email marketing to follow in 2020 – Email Marketing Article

With International Women’s Day almost upon us, it’s a great time to reflect and celebrate some of the awesome UK women in email. I spoke with 8 of our favourite who are making great waves in the UK email marketing scene. These fabulous women offer tips and advice for other women in marketing and give their views on how all genders can help support improving diversity in the workplace. Find out what tips and advice they have for you. Catherine…

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Top 5 things to do to help your female colleagues at work – Email Marketing Article

What the research says. Research shows that the number of women in leadership has grown and we’re making movements in the right direction, albeit slow. But gender parity still remains out of reach. Women are underrepresented at every level. With 48% of women at entry level, the proportion massively decreases as you move through the levels of seniority, 39% at Manager level, to 24% at CSuite. However, in a report by Credit Suisse there was clear evidence that companies with…

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Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

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Pure360 unveils new marketing platform and fresh visual identity – Email Marketing Article

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition  London 6th November 2019: Marketing technology company Pure360 has announced the launch of its new all-in-one AI marketing platform, which provides marketers with a wider range of integrated, flexible and scalable marketing technology solutions that support the whole customer lifecycle. In addition to the launch of the new platform, Pure360 is also unveiling a brand-new look  based on its design values of simplicity…

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9 Metrics to Pay Attention to When Measuring the Success of Your E-Commerce Store – Email Marketing Article

Opening an e-commerce store is easier now more than ever due to the proliferation of e-commerce platforms. When making decisions for your e-commerce store and identifying areas for growth, it’s best to consult the data behind your shop. There are a multitude of metrics that you can identify when diving into how lucrative your e-commerce store is. You’ll want to determine what KPIs are crucial to measuring the success of your business. You may have metrics that are important to…

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Pure360 finalists at the Brighton & Hove Business Awards 2019 for Large Business of the Year – Email Marketing Article

We’re super excited to be shortlisted as finalists at the Brighton and Hove Business Awards for Large Business of the Year. This is a testament to the incredible year we have had as a company, as we’ve been shortlisted alongside other major players in the Brighton business scene such as Peopleforce Recruitment, SpaBreaks.com and TrustedHousesitters. Over the past year we’ve been involved in a wide range of activities within the Brighton and Hove community, which align with our values of…

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