Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

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Pure360 unveils new marketing platform and fresh visual identity – Email Marketing Article

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition  London 6th November 2019: Marketing technology company Pure360 has announced the launch of its new all-in-one AI marketing platform, which provides marketers with a wider range of integrated, flexible and scalable marketing technology solutions that support the whole customer lifecycle. In addition to the launch of the new platform, Pure360 is also unveiling a brand-new look  based on its design values of simplicity…

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9 Metrics to Pay Attention to When Measuring the Success of Your E-Commerce Store – Email Marketing Article

Opening an e-commerce store is easier now more than ever due to the proliferation of e-commerce platforms. When making decisions for your e-commerce store and identifying areas for growth, it’s best to consult the data behind your shop. There are a multitude of metrics that you can identify when diving into how lucrative your e-commerce store is. You’ll want to determine what KPIs are crucial to measuring the success of your business. You may have metrics that are important to…

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Pure360 finalists at the Brighton & Hove Business Awards 2019 for Large Business of the Year – Email Marketing Article

We’re super excited to be shortlisted as finalists at the Brighton and Hove Business Awards for Large Business of the Year. This is a testament to the incredible year we have had as a company, as we’ve been shortlisted alongside other major players in the Brighton business scene such as Peopleforce Recruitment, SpaBreaks.com and TrustedHousesitters. Over the past year we’ve been involved in a wide range of activities within the Brighton and Hove community, which align with our values of…

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