public relations

How to give your sales a boost – BBN – B2B Marketing Article

  You read books about it, attend webinars on it, and even spend money learning how to leverage the latest resources and tools to make it easier, but one fact still remains — you need sales to build profits for your business. The problem is that the market is flooded with myths about what makes a good salesperson and what strategies it takes to connect with your leads and turn them into valuable — lifelong — customers.   5 COMMON…

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Public Relations and Email Marketing: How They Coexist – Marketing Article

Public relations and email marketing may not seem inherently connected. At least, not initially—because public relations and email marketing deal with two different areas of your business strategy. But they both affect how your brand is perceived. And remember, public relations directly relates to building brand awareness. Let’s break it down: Public relations = Brand awareness Email marketing = Marketing = Brand awareness This means public relations and email marketing not only coexist, but, when done right, can help to…

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How the Foodservice Industry Should Handle Coronavirus – B2B Marketing Article

The spread of the novel coronavirus may spark some unease among consumers about dining out. Between fears of public gatherings and uncertainties around restaurant cleanliness, patrons may choose to eat at home instead. Here are three ways everyone in the foodservice industry can ease fears and communicate how they’re working to keep customers safe. Make cleaning conspicuous When I worked in a QSR during my teenage years, cleaning was something we did after hours. Part of that was because we…

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How to Write Compelling Brand Content: Using Rhetoric in Marketing – B2B Marketing Article

Rhetoric in the context of marketing is likely to be initially met with a sense of unease. For many, the idea of rhetoric takes them back to a high school or college Language Arts course, with the instruction focused on how to communicate persuasively in order to manipulate others’ thinking in favor of your argument.

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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Top Mobile App Development Trends to Watch for in 2020 – Marketing Article

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in…

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