Project Management

4 ways to know thy customer and capitalize on their interests – Marketing Article

Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined from this simple means of segmentation. Customer-first marketing uses a customer-centric approach and goes much deeper than traditional methods to glean a clearer understanding of what consumers care about and feel strongly connected to. Customer-first…

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what you need to know – Marketing Article

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for your marketing budget. If you’re not already using programmatic advertising, you’re missing out on a more intelligent way to reach your target audience. In fact, over 80% of all digital ad spend in the U.S. is programmatic, and it’s expected to increase to $66 billion by…

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5 ways to create a customer-centric narrative – Marketing Article

Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and connection, companies who master brand storytelling are achieving – and maintaining – a global following.  Businesses can engage with potential customers and make lasting impressions if they tell compelling stories about who they are and what they represent. But too often, brands focus their stories on promoting their products/services. They…

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