Programmatic Advertising

What is Media Buying & How to Make it Work – Mobile Marketing Article

Does media buying sound complicated to you? If it does, I assure you it isn’t. In this article, we will learn what media buying is, and all the steps required to get started. What Is Media Buying? According to Investopedia, media buying is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. It also entails the negotiation for price and placement of ads, as well as research into the best new…

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What is OTT (Over-the-Top) Advertising? – Mobile Marketing Article

The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. Subsequently, traditional TV ads can offer a piece of their original content. Streaming is the new style of watching TV. OTT advertising may be the death of TV commercials. What is OTT Advertising? The…

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What is Programmatic Advertising and How Does it Work – Mobile Marketing Article

Programmatic advertising, also known as programmatic display advertising, is an automatic process of buying and selling ad inventory. Ad inventory is an online space available for advertisements on digital media. Before advertising was programmatic, it was done manually. In purchasing manual orders, advertisers were in contact with a sales team for: Requesting for proposals: It is a document that solicits proposal in procurement of online ad space Bidding: It is an offering of certain price at an auction Quotation: It…

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