B2B Customer Engagement Program Accelerates Growth at SaaS Reciprocity, Powered by Waypoint’s TopBoxTM Posted on October 17, 2019 , by Steve Bernstein Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize unbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link