Privacy

Apple ITP Introduces Full Third-Party Cookie Blocking in Safari and iOS – Mobile Marketing Article

The latest in Apple’s Intelligent Tracking Prevention (ITP) saga has just dropped. It may not seem like a huge update, but make no mistake — it is significant, and, to some, it will be a doozy. In a new blog post, Apple outlines two changes to ITP that have even more implications for how advertisers track across the web: Full Third-Party Cookie BlockingCookies for cross-site resources are now blocked by default across the board. This is a significant improvement for…

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TUNE Successfully Completes SOC 2 Type II and SOC 1 Type II Audits – Mobile Marketing Article

TUNE also completes a clean SOC 1 Type II Audit, continuing to lead the industry in its commitment to trustworthiness and stability For the third year in a row, TUNE has completed a successful SOC 2 Type II audit of its system and organization controls relevant to security.  TUNE also underwent a SOC 1 Type II audit to evaluate the suitability of its financial reporting system design and operating effectiveness. TUNE is proud to announce that it received a clean…

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Q&A with Tealium: Data regulations and the consumer experience – Mobile Marketing Article

30-second summary: Brands need to rebuild trust. In the wake of recent data scandals, consumers now expect to know exactly why their data is needed and what it’s going to be used for.  Legal codifications (like GDPR and CCPA) are an essential part of this process.  Shifting the balance of power from brands back to consumers will be a positive in the long run. Compliance may be tough, given the siloed data management practices present in many businesses.  It’s important…

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Google Chrome 80 Is Restricting Cookie Tracking in Feb 2020 – Mobile Marketing Article

Photo by Ellieelien on Unsplash With all the fear and panic surrounding Apple’s ITP 2.2 and 2.3 updates this year, did the industry forget that ITP-like restrictions are coming to Google Chrome 80, too?  Unfortunately, it appears so, according to a recent AdExchanger article: “Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware.”   Google announced this…

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Facebook will no longer use 2FA phone numbers for friend suggestions – Marketing Article

(Reuters) — Facebook will no longer feed user phone numbers provided to it for two-factor authentication into its “people you may know” feature, as part of a wide-ranging overhaul of its privacy practices, the company told Reuters. Revelations last year that Facebook was using personal data obtained for two-factor authentication to serve advertisements enraged privacy advocates, who called the practice deceptive and said it eroded trust in an essential digital security tool. It had already stopped allowing those phone numbers…

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ITP 2.2: The Future of Tracking on Browsers – Mobile Marketing Article

Photo by Emily Wilson on Unsplash Digital marketers have been freaking out for the past year, and for good reason: the tracking methods they know and love are dead. Which is exactly why we have spent the last few months at TUNE building a solution that can solve for Apple’s Intelligent Tracking Prevention 2.2 (ITP) for Safari, Mozilla’s Enhanced Tracking Prevention for Firefox, and others. In this post, I’ll review the current state of online ad tracking and how we…

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SSL Certificate: What It Is and Why Your Website Needs One – Mobile Marketing Article

As part of our commitment to enabling marketers to Do More With Less, Worry Free, the Solutions Engineering team at TUNE is always looking for ways to help our customers. Keeping users informed about the latest advancements in data protection and privacy is just one example of how they do that. In this post, team member Alon Bresky explains the technology behind SSL certificates, why you should use them, and how they are handled in the TUNE platform. Affiliates and partner…

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Customer Experience Matrix: Jamie’s Excellent Privacy Adventure – B2B Marketing Article

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower was too hot.  The traffic report mentioned an accident nowhere near his route to work. When the radio played a song he had specifically banned from his play list, he knew something serious was wrong. “Clock, please run a system check,” Jamie muttered, annoyed. Silence. He said it again, louder, this time staring directly…

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Privacy-Protecting Systems Are The New Green – B2B Marketing Article

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems! Specifically, there’s a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo, which positions itself as “a search engine that doesn’t track you”.  But there are plenty of others.  Some that have recently caught my attention include: Brave, a browser that lets users decide which ads they’ll…

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