ITP 2.2: The Future of Tracking on Browsers – Mobile Marketing Article

Photo by Emily Wilson on Unsplash Digital marketers have been freaking out for the past year, and for good reason: the tracking methods they know and love are dead. Which is exactly why we have spent the last few months at TUNE building a solution that can solve for Apple’s Intelligent Tracking Prevention 2.2 (ITP) for Safari, Mozilla’s Enhanced Tracking Prevention for Firefox, and others. In this post, I’ll review the current state of online ad tracking and how we…

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SSL Certificate: What It Is and Why Your Website Needs One – Mobile Marketing Article

As part of our commitment to enabling marketers to Do More With Less, Worry Free, the Solutions Engineering team at TUNE is always looking for ways to help our customers. Keeping users informed about the latest advancements in data protection and privacy is just one example of how they do that. In this post, team member Alon Bresky explains the technology behind SSL certificates, why you should use them, and how they are handled in the TUNE platform. Affiliates and partner…

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Customer Experience Matrix: Jamie’s Excellent Privacy Adventure – B2B Marketing Article

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower was too hot.  The traffic report mentioned an accident nowhere near his route to work. When the radio played a song he had specifically banned from his play list, he knew something serious was wrong. “Clock, please run a system check,” Jamie muttered, annoyed. Silence. He said it again, louder, this time staring directly…

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