Practical Marketer

3 Reasons Your Marketing Plan Isn’t Working – Email Marketing Article

Tons of hard work goes into implementing a marketing plan. From planning to execution, your team has to invest a lot of hours and a lot of effort into putting together a strategy that will succeed — which is why it’s such a bummer when it doesn’t. A failed marketing strategy is usually the result of three common mistakes, and by identifying what they are, you’ll be able to avoid making them. We’ll go over what those three mistakes are…

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The California Consumer Privacy Act and What You Need to Know – Email Marketing Article

Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it’s crucial that consumers feel protected and in the know. With the GDPR somewhat recently released, we’ve all become accustomed to making sure our consumers are fully aware of what we do with their information, should they choose to offer it up to us.  Transparency is the key to trust, and now that California released a new policy, it’s time we get up…

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5 Ways to Kickstart Your Email Marketing This Year – Email Marketing Article

There’s no doubt that consumers prefer emails when it comes to brand updates and marketing. More than half of consumers check their personal email accounts more than ten times a day, and 99% of consumers are checking their email accounts at least one time per day. That’s a lot of chances to connect with tons of people, as well as one of the reasons emails are the most effective ways to engage with consumers. With more than 59% of marketers…

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8 Email Marketing Mistakes That Are Killing Your Results – Email Marketing Article

All brands have the best intentions with their emails, but there are a lot of little things that can hurt your email marketing performance — and many of them you might not even be aware that you’re doing. Some email marketing mistakes annoy consumers. Others make it so that the message never gets in front of them in the first place. And all email marketing mistakes can lead to major missed opportunities when it comes to open rates, click-throughs, and…

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6 Email Marketing Trends for 2020 – Email Marketing Article

We get pretty excited about email marketing and for good reason. Some of the most ambitious advancements in digital tech have made their way into emails, and many more are just around the corner — which is big news for any company that is using emails to engage with their audience (so, pretty much everyone). With 2020 fast approaching, we thought we’d take a look at some of the email trends that are expected to make a significant impact in…

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Top 10 Email Marketing Blogs You Should Follow – Email Marketing Article

It’s easy to fall into a routine with your email marketing. You find that special blend of herbs and spices that kicks your emails into success and you coast along. No shame here—we all get complacent sometimes. But, with an industry like email marketing, you have to stay sharp to keep ahead of the curve. Email is always changing. The way emails render on different devices and services, what is considered accessible design, new developments in interactivity, and innovations in…

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The Email Marketing Benchmarks You Should be Measuring – Email Marketing Article

Technology is like the ocean. It ebbs and flows and can change on a dime. Take, for instance, email. When electronic mail first came on the scene, the idea of quickly sending a correspondence instead of waiting a couple of days for snail mail felt like magic. The tide was in, and the possibilities were endless. Pretty soon, email marketing became one of the best ways to reach and nurture your audience.  But like all periods of greatness, there comes…

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8 Marketing Automation Tips for Small Business – Email Marketing Article

Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive tasks and processes allows your small business to do more with less for better marketing results. But even the robots need a little help doing their jobs. To make sure that you’re optimizing your business’s usage of marketing automation, it pays to take a step back and overview the best practices that others have learned along the way. And to…

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5 Ways to Make Your Marketing Emails More Personal – Email Marketing Article

Can you guess how many emails were sent in one day in 2018?  Would your guess be in the thousands or millions? Surprisingly, it is actually in the billions. In one day in 2018, there were 281 billion emails sent and received. Even more surprising is that number is expected to increase to 347 billion in just three years.  If your company is sending out marketing emails and you were already wondering how to stand-out, that number might not be…

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8 Email Deliverability Tips To Help You Get to the Inbox in 2020 – Email Marketing Article

Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly the goal when it comes to email marketing, making your way into someone’s inbox is often a lot easier said than done — especially with today’s rigorous spam filters. Okay, we know what you’re thinking: But I’m not sending spam. And while we get it, your standard email provider is usually more likely to err on the side of caution…

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