Practical Marketer

5 Foolproof Strategies to Help You Win More Email Subscribers – Email Marketing Article

The only way to expand a business is to invest time and money into marketing. However, how do you know which channel should you choose? Among tons of online marketing tools available today, there is one that has been around for as long as the Internet has been in existence – email!  Almost every modern person uses email for communication, work, education, and personal purposes. Being so widely-spread, this is one of a few channels that allow marketers to reach…

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5 Creative B2B Emails You Hadn’t Considered – Email Marketing Article

Need some inspiration when it comes to your B2B email campaigns? We’ve got you covered. The right email campaign can make or break your marketing efforts, especially when you’re running a small business on limited resources. From the content and substance of your emails to their design, each feature should be optimized to convert. And while you don’t have to reinvent the wheel, you should always be aiming for creativity in every email campaign that you put into action. Below,…

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Earn 18x The Revenue with Automation: Tips to Help Find Your Independence This Summer – Practical Email Marketing For Engagement With Customers | Benchmark Email Customers – Email Marketing Article

There’s a Chinese proverb that says: “Don’t remove a fly from your friend’s forehead with an ax.” Your friend might lose a nose and that pesky fly is likely to go free. Also, axes are heavy and you probably leave home without one most days. The root message behind that saying certainly holds true with email marketing. How do you say “Don’t use batch and blast email marketing when you want to increase efficiency, skyrocket your conversions and save loads…

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Everything You Need to Know About Creating Irresistible Event Marketing Emails – Practical Email Marketing For Engagement With Customers – Email Marketing Article

Event marketing encompasses many strategies that get people to take notice, and email is undoubtedly part of the mix. Keep reading to learn how to create emails people can’t wait to read. Why Do Event Marketing Emails Matter? Many marketers wonder if email is still relevant. After all, more high-tech ways to spread the word exist, ranging from virtual reality experiences to podcasts. But, various studies show email still gets results. The number of people with email accounts is growing…

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Growing Your Email List With Chatbots – Practical Email Marketing For Engagement With Customers – Email Marketing Article

As chatbots continue to grow in popularity, especially with the onset of AI-backed capabilities, their potential applications in the business realm continue to grow. According to Gartner, 55 percent of all companies will be using chatbots by 2020. Forrester research describes chatbot growth as “crazy,” stating, “Bots are easier to develop than apps, and they’re a way to reach customers where they spend a majority of their time.” One of the most pertinent uses for chatbots at the moment is…

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How To Improve Conversions With An Effective Lead Nurturing Email Automation – Practical Email Marketing For Engagement With Customers – Email Marketing Article

Have you ever bought anything online just from the first website you visit? No, right? You check out different websites, compare prices and offers, do your research and then finally make a purchase. Whenever someone hits your website, it doesn’t mean that they are ready to buy. In fact, most of such leads are either in the research phase, which implies that they want to know more about you or, they are in the consideration phase, which implies that they…

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