Practical Marketer

The Three Most Important Factors for Your Email Strategy This Year – Email Marketing Article

According to HubSpot’s email marketing report, email marketing spend, and engagement is growing — which probably isn’t much of a surprise. Over the past year, 78% of marketers have seen an increase in email engagement, and ROI has skyrocketed. For every dollar spent on email marketing, $42 is earned. Impressive. What all of these statistics tell us is that investing in an email marketing strategy has never mattered more. For most marketers, if they haven’t already increased spending on email…

Read More

How to Get More Email Subscribers Using Paid Ads – Email Marketing Article

For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the iceberg – to truly scale and grow your business, you need to grow your list with highly qualified leads fast. In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each…

Read More

4 Things You Should NEVER Do When Sending Emails – Email Marketing Article

A lot of marketers put tons of time and effort into figuring out what they should be doing when they send emails, but not enough time thinking about what they shouldn’t be doing. Email marketing mistakes and bad practices can cost you subscribers and negatively impact the results of your outreach. And you might not even be aware that you’re making them. Every email you send has a lot of potential, particularly regarding your key conversions and ROI. If you…

Read More

The Guide to Amazing Client Management – Email Marketing Article

As a B2B company, you know that if your clients aren’t happy, your business isn’t happy. Managing your clients is crucial for long-term success, and one of the cornerstones of running an effective operation. If you’re not listening to your clients, not respecting their time, or burning bridges over easily avoidable miscommunications, you’re not going to be holding on to them for very long. Client retention is one of the most valuable pursuits of any business. Statistics show that about…

Read More

How to Keep Your Email Marketing Fresh – Email Marketing Article

No one likes a boring email hitting their inbox. If you want to keep your marketing fresh and your subscribers engaged, you’re going to need to make an effort to update your content — and your content strategy regularly. We’re all sending a lot of emails. And we mean a lot. Three hundred billion every single day and more than a hundred trillion a year, to be exact. Not staying up to date with modern tactics will make it tough…

Read More

E-commerce Email Ideas To Boost Your Sales – Email Marketing Article

According to a recent study, for every dollar you spend on email marketing, you see $42 in return. With ROI not exactly easy to prove from other methods of advertising, this gives email marketing quite a competitive edge over other efforts. In other words, it’s an incredibly valuable channel for your online business.  A well-executed email campaign can not only boost your sales but also re-target lapsed buyers, upsell your existing customers, and gain you some referrals.  But how do…

Read More

How to Generate More Leads Online – Email Marketing Article

Establishing an online presence is relatively easy these days. Generating leads from your online activity, on the other hand, is an entirely different ballgame. Further complicating matters is the sheer number of sources that you can tap into for leads. It can feel pretty overwhelming – especially for small business owners or those new to the lead-generation game. To make things a little bit easier, we’ve rounded up a few of the best online options you should be tapping into…

Read More

Here’s What Marketers Need to Know in 2020 – Email Marketing Article

Video is by far the most effective form of online marketing content, and it’s poised to grow even more in the future. It’s estimated that by 2022, online videos will make up more than 80% of all consumer traffic. That’s huge. The only problem? You’re not the only marketer vying for a potential customer’s attention, which is why you need to be smart about the type of videos that you produce. Learning about the top video trends and how to…

Read More

Your Networking Event is Cancelled. Now What? – Email Marketing Article

Every year, companies budget out for various marketing and sales expenses. They decide which tradeshows, conferences, and networking events they’ll be going to. Making room for these kinds of events is pretty important, as many give businesses a chance for face-to-face interaction with potential customers and partners. It allows businesses to build trust and a foundation for a solid relationship with their prospects. With the right sponsors and attendees, these events are invaluable.  Due to the COVID-19 outbreak, most public…

Read More

The Pros and Cons of Text-Based Email Versus HTML – Email Marketing Article

Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would be silly to write off HTML emails — and in fact, images, videos, and creative design elements are some of the most memorable features of…

Read More