How To Approach Social Media During Crisis – Marketing Article

Let me start by saying right off the bat, I don’t have all of the answers. And when it comes to issues of race or gender inequality, I’m a privileged white male who can barely comprehend what others have to face every day. As I write this on a sunny Sunday afternoon in late May, America is being rocked to her core by incredibly divisive and violent issues – the root of which has been going on for far too…

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Why content campaigns need to be surprising to earn top-tier press – Marketing Article

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were amusement, interest, and surprise. Domenica D’Ottavio shares the key ingredients of successful content campaigns with some interesting examples. Successful content begins with understanding your audience. What does your audience like? What do they avoid? What do…

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Social Listening: New report uncovers missed opportunities for PR professionals – Mobile Marketing Article

30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020…

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PR Crisis Management Planning: How To Get What You Need To Know About COVID-19 To Survive – Marketing Article

Does your business have a PR Crisis Management Plan? If you don’t know, your firm probably doesn’t have one! With the increase in Coronavirus cases and related business and stock market reactions, your organization must decide how to address this growing crisis. As a marketer, your must:Keep your customers, employees and local community safe andMinimize damage to your brand, reputation and profitability. Further:You have a responsibility to act rationally and not cause undue panic or fear. During the coronavirus outbreak:…

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Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority – B2B Marketing Article

The Article in 60 Seconds Public Relations for B2B companies must be intertwined with SEO. These mutually interdependent marketing functions weren’t always so tightly aligned, but with links a vital component for generating website traffic and raising domain authority, the two entities work best together to maximize a company’s marketing impact.

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Why PR tends to get confused with Inbound Marketing – B2B Marketing Article

Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. If inbound marketing is writing the blog about the product launch, should they also be taking…

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Ratings and reviews sites: The new B2B marketing channel – B2B Marketing Article

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions:  Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.  Just as consumers use Yelp and TripAdvisor, business buyers can check out G2Crowd, TrustRadius, Clutch.co, Capterra and others.    These sites work best in fragmented markets, where it can be hard to stand out among the many…

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