Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority – B2B Marketing Article

The Article in 60 Seconds Public Relations for B2B companies must be intertwined with SEO. These mutually interdependent marketing functions weren’t always so tightly aligned, but with links a vital component for generating website traffic and raising domain authority, the two entities work best together to maximize a company’s marketing impact.

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Why PR tends to get confused with Inbound Marketing – B2B Marketing Article

Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. If inbound marketing is writing the blog about the product launch, should they also be taking…

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Ratings and reviews sites: The new B2B marketing channel – B2B Marketing Article

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions:  Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.  Just as consumers use Yelp and TripAdvisor, business buyers can check out G2Crowd, TrustRadius, Clutch.co, Capterra and others.    These sites work best in fragmented markets, where it can be hard to stand out among the many…

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