Marketing 101: What is PPC in marketing? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ads for which the company pays a fee to…

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13 Examples of Facebook Ecommerce Ads to Inspire Your Social Media Campaign – Email Marketing Article

Starting an online business is incredibly appealing. It gives you the flexibility to work your own hours and there is huge income potential. You don’t need a lot of capital, either. Nearly a third of small businesses get started with less than $5,000 in capital.

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Effective mobile advertising strategies for 2020 – Mobile Marketing Article

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new alterations, the best thing to do would be to understand the fabric of it and work to implement mobile advertising strategies for your own business.…

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Optimisation Score Now Available For Display Campaigns – Marketing Article

The optimisation score that was so far available for Search and Shopping campaigns has been extended by Google to Display campaigns since the 4th December. As with Search & Shopping, the optimisation score for Display ranges from 0-100%, and it indicates how well your campaigns are set to perform based on the targeting, bid automation, ads and more. The score has been created to help advertisers identify opportunities for improvement and to know which recommendations they should prioritise first. According…

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What is the Facebook Learning Phase? – Marketing Article

Thanks to machine learning, Facebook’s Ads Manager is an increasingly intelligent system. The Facebook learning phase is one way in which its algorithm tests and improves your ad performance. In this blog, we’ll demystify the learning phase, and help you work with Facebook’s algorithm to get brilliant results. What is the Facebook ads learning phase? Facebook’s learning phase is the delivery system’s way of optimising the ad’s performance. Each time an ad is shown, it learns more about the best…

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