Google Breaks Silence: Top 3 SEO Factors – Marketing Article

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any…

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3 Google Data Studio Shortcomings for PPC Analysts – Marketing Article

Published: June 7, 2019 Since coming out of beta, Google Data Studio (GDS) has become a popular tool that allows for beautiful data visualization and dashboarding. As digital marketers, more specifically pay-per-click analysts, it’s imperative that we communicate our impact and results in a compelling, attractive, and concise fashion. Before getting into the weeds, I was GDS’s biggest fan. Gorgeous and collaborative reports, stellar data displays—what else could you need? At first glance, it appears to be a user-friendly, intuitive…

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The middle ground for single keyword ad groups (SKAGs) Search Engine Watch – Marketing Article

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In simple words, this was the practice of placing single keywords in an ad group, instead of a small group of closely themed keywords. This provided…

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How to optimize paid search ads for phone calls – Mobile Marketing Article

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option to make a phone call altogether if it meant unlimited data. But actually, the rise of direct dialing through voice assistants and click to call buttons for mobile search means that calls are now totally intertwined with online activity. Calling versus buying online is no longer an either/or proposition.…

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Top trends to increase value for paid search spend Search Engine Watch – Mobile Marketing Article

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and…

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