Optimisation Score Now Available For Display Campaigns – Marketing Article

The optimisation score that was so far available for Search and Shopping campaigns has been extended by Google to Display campaigns since the 4th December. As with Search & Shopping, the optimisation score for Display ranges from 0-100%, and it indicates how well your campaigns are set to perform based on the targeting, bid automation, ads and more. The score has been created to help advertisers identify opportunities for improvement and to know which recommendations they should prioritise first. According…

Read More

What is the Facebook Learning Phase? – Marketing Article

Thanks to machine learning, Facebook’s Ads Manager is an increasingly intelligent system. The Facebook learning phase is one way in which its algorithm tests and improves your ad performance. In this blog, we’ll demystify the learning phase, and help you work with Facebook’s algorithm to get brilliant results. What is the Facebook ads learning phase? Facebook’s learning phase is the delivery system’s way of optimising the ad’s performance. Each time an ad is shown, it learns more about the best…

Read More

7 reasons why your company should use Geofencing Mobile Marketing – Mobile Marketing Article

by Will Corry on August 2, 2019 in Latest News, Lead Article, Marketing, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they’re the readiest to buy. It’s also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way. In the following article, we’ll be…

Read More

7 reasons why your company should use Geofencing Mobile Marketing – Mobile Marketing Article

by Will Corry on August 2, 2019 in Latest News, Lead Article, Marketing, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they’re the readiest to buy. It’s also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way. In the following article, we’ll be…

Read More

Google Breaks Silence: Top 3 SEO Factors – Marketing Article

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any…

Read More

3 Google Data Studio Shortcomings for PPC Analysts – Marketing Article

Published: June 7, 2019 Since coming out of beta, Google Data Studio (GDS) has become a popular tool that allows for beautiful data visualization and dashboarding. As digital marketers, more specifically pay-per-click analysts, it’s imperative that we communicate our impact and results in a compelling, attractive, and concise fashion. Before getting into the weeds, I was GDS’s biggest fan. Gorgeous and collaborative reports, stellar data displays—what else could you need? At first glance, it appears to be a user-friendly, intuitive…

Read More

The middle ground for single keyword ad groups (SKAGs) Search Engine Watch – Marketing Article

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In simple words, this was the practice of placing single keywords in an ad group, instead of a small group of closely themed keywords. This provided…

Read More