We love automated message! Give your emails a makeover this February – Email Marketing Article

The office is decorated with red bunting and red balloons, every design brief is dripping with flower and chocolate deals, pink ribbons and hearts, while all copy includes “For Him” and “For Her” ideas. Yip, queue the French music … it’s February, the month of love! Here at Striata we LOVE email which got me thinking, are you still in love with your automated emails? Often, Welcome and Transactional or eCommerce emails are set up and forgotten about, resulting in…

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7 Myths About Mobile Email – Email Marketing Article

Depending on your industry and audience, somewhere between 40% and 70% of your emails are opened on a mobile device. A digital publishing report shows that email tops the list of activities on a smartphone. That’s right, smartphone owners are more likely to use their device for email than for phone calls. The rise of mobile isn’t new. It’s been the next big thing for several years now. Yet, a lot of marketers aren’t making the most of mobile email,…

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Millennials, Mobile and Machines: Email Marketing in 2016 – Email Marketing Article

Email marketing is dynamic and even though the medium doesn’t always change, user behavior definitely drives the trends and what we, as marketers, focus on. In this blog post, I’ve outlined the trends to look out for and focus on in 2016 as part of my predictions for the year. Mobile Everything If ‘Mobile First’ was the ultimate email marketing mantra for 2014/5, ‘Mobile Everything’ will take its place in 2016. Every aspect of email marketing from strategy, planning and…

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Examples of the best and worst of festive season eMarketing in 2015 – Email Marketing Article

Now that we only have about two more weeks left of festive season madness, I thought it would be a good time to reflect on the past three months. The best and worst, the tears and the triumphs – sounds dramatic, I know, but this is festive season marketing – digital style. The heat wave – wearing shorts to work and rocking it End of year socials with awesome clients The energy in the office and the panic – with…

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Smooth email UX through storytelling – Email Marketing Article

This is a concept that I’ve advocated for quite some time and still strongly believe in. Many UX designers will rely on somewhat over-complicated strategies based on statistical analytics to create an experience that works for their users. While these strategies will very likely work for them, the question is; have they looked at the basics? It’s my view that if you have to give too many instructions or explain yourself too much to users, you haven’t told the story…

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Apps need email like the lead role needs a supporting actor – Email Marketing Article

Unfortunately I’m old enough to remember the first wave of web portals when every business to consumer (B2C) organization launched a secure portal to encourage customer self service. That was the start of my love-hate relationship with passwords. Oh the inner-conflict when I had to set up strong passwords for all 18 portals I needed to access monthly versus actually being able to remember all those login details. Here we are, almost 2 decades later and I’m starting to feel…

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Why Using A No-Reply Address Is A Bad Idea – Email Marketing Article

In this established email marketing industry, we still see many marketers routinely go against best practices by sending emails from a no-reply address. If your company sends email from donotreply@companyname.com, it’s an indicator to your recipient that you’re creating a one-way communication and that you don’t want to hear from them. This action is often defended with statements like: “the email only includes business information” or “nothing in the email is something people should respond to.” Even if that is…

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How art can power up your automated communications – Email Marketing Article

When I think about what makes up a great piece of art such as a painting or sculpture, what intrigues me most is how it gets created. The artist not only needs the appropriate tools and materials, but also the skill and experience to physically create the vision in their mind. While the process may look simple on paper, the actual skill required to create the piece takes practice, precision and experience. The Artist vs the Scientist In the email…

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The 8 D’s of Email Marketing – Email Marketing Article

Are you new to email marketing? Are you managing your first campaign? Email marketing can be intimidating for beginners. The industry is littered with strange acronyms like DKIM, DMARC, ROMI, UAT and CTR. The jargon can be just as confusing; blacklist, dedupe, whitelist, sender score and hygiene. Here are eight easy steps to simplify your email marketing process… Discovery is the first step in a simple email marketing process. It’s ok if you feel like you are spending most of…

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Subject Lines that Get Results: 10 ½ Tips – Email Marketing Article

Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. 47% of people say they open an email because of the subject line (Chadwick Martin Bailey). Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar not tofu – in a word: better. 1. Test for bad words: Over 35% of email is blocked as spam due to subject lines that contain certain trigger…

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