Is your email marketing campaign REALLY good to go? – Email Marketing Article

One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email marketing is that with a single click of a button you can reach millions of people! Yesterday I received an email from a vendor apologizing for an error in a previous communication. This got me thinking… was the…

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The power of big data and email – Email Marketing Article

Never before have marketers had access to so much data! Put differently, marketers will never have less data to work with as they have today (mind = blown). Data will be the single most powerful tool for marketers in the future. To really connect with your customers, you need to make the most of the insights and analytics that data makes possible. With data-driven marketing tools, you will be able to better target your customers with relevant offers and therefore…

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Customer Experience and the Humble Bill – Email Marketing Article

I’ve been involved in billing now for 20 years  and in that time you could argue that (in spite of my best efforts) not much has changed in terms of customer experience. Apart from the introduction of electronic billing (email-based and online bill presentment), what have the big advances been? As companies battle for market-share and customer satisfaction, it seems almost bizarre. This leads me to the BIG eBilling question: Does customer experience influence your billing approach? BillingViews.com, a ‘beyond billing’…

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5 Ways to personalize emails for better open rates and results – Email Marketing Article

Email is an ideal medium for personalized communication. Not only is it easy to include relevant and targeted information, but the results show a greater ROI based on cost and effort compared to other media. A recent study from Experian found that personalized emails have 29 percent higher open rates and 41 percent higher click rates. Even though many companies have made inroads into personalizing email, fully leveraging data to provide a far more targeted experience is proving more difficult.…

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Checklist for Testing Email Marketing Campaigns – Email Marketing Article

It’s 09:59am. The email marketing campaign I have been testing is about to go live. I have to press the ‘Send’ button and just seconds later, one million customers are going to receive some really awesome deals. As I begin to move the mouse pointer over to the ‘send’ button, time slows down, as if in a scene of the Matrix, it feels like forever but it eventually reaches its destination. I refocus; remind myself that I have done this…

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