positioning and messaging

How the Pandemic Changed Sales and Marketing Performance and What You Can Do – B2B Marketing Article

If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that’s understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic? 

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How To Develop Effective Campaign Positioning And Messaging – B2B Marketing Article

So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch. This is an integral part of your company’s growth strategy so you need to ensure you develop a robust framework and plan for your marketing campaign as it will not only support the product team it will also need to support the sales and customer service teams.

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